Marketing Strategy for Fitness First
|MARKETING STRATEGY |
| |
|[pic] |
| Diversity: Having a diverse workforce is fundamental to Fitness First’s success, |
|not because it’s the right thing to do, but because it makes total business sense. We|
|employ people from every background and walk of life. It gives us a vast mix of |
|experience and perspectives and means we are better equipped to understand the needs |
|and priorities of our members |
| |
|Charmaine Elizabeth Johnson |
|09/07/2012 |
| |
[pic]
EXECUTIVE SUMMARY
The leisure Industry is one of the most versatile and resilient businesses that is growing faster than ever; even in today’s economic downturn and transforming global economy. From viral marketing to advance retail and brand management, the fundamental aspects of marketing strategy govern the way this market flourish and operate The resent changes in consumer confidence and geo- demographics of the target markets in this industry certainly make it an interesting sector to investigate. Sudipta Das: Module leader (MKT 306) Sunderland.
Fitness First is one of the world’s largest branded health clubs in the UK. This is a leisure club group which provides a wide range of services that will allow for the success of a more fit and healthy population where ever a club exist.
This report in the first instance, will give a concise but comprehensive overview of Fitness First leisure and fitness club by using
| |
|[pic] |
| Diversity: Having a diverse workforce is fundamental to Fitness First’s success, |
|not because it’s the right thing to do, but because it makes total business sense. We|
|employ people from every background and walk of life. It gives us a vast mix of |
|experience and perspectives and means we are better equipped to understand the needs |
|and priorities of our members |
| |
|Charmaine Elizabeth Johnson |
|09/07/2012 |
| |
[pic]
EXECUTIVE SUMMARY
The leisure Industry is one of the most versatile and resilient businesses that is growing faster than ever; even in today’s economic downturn and transforming global economy. From viral marketing to advance retail and brand management, the fundamental aspects of marketing strategy govern the way this market flourish and operate The resent changes in consumer confidence and geo- demographics of the target markets in this industry certainly make it an interesting sector to investigate. Sudipta Das: Module leader (MKT 306) Sunderland.
Fitness First is one of the world’s largest branded health clubs in the UK. This is a leisure club group which provides a wide range of services that will allow for the success of a more fit and healthy population where ever a club exist.
This report in the first instance, will give a concise but comprehensive overview of Fitness First leisure and fitness club by using
Bibliography: Hollensen, S. (2003). Marketing Management: a relationship approach. Harlow, Preson Education. MINTEL www.marketingteacher.com/lesson-store/lesson-boston-matrix.htm http://wwwfitnessfirst.co.uk./our-promise http://www.harveynash.com/uk/microsites/fitnessfirst/2009/02/vision_values.asp