Business Model and Strategic Plan Part III Balanced Scorecard and Communication Plan
Business Model and Strategic Plan Part III: Balanced Scorecard and Communication Plan
Jeannie Gilmore
BUS/475
July 6, 2015
Maria Rutledge
Shareholder Value or Financial Perspective Balanced Scorecard
Market share
Anytime Fitness can increase their market share for the new division by focusing on gaining new customers through advertising online, email, physical promotions (billboards or commercials).
Revenues and costs
The spending on for the new division can be considerably low by shopping for reasonably priced equipment and manufacturing.
Profitability
Anytime fitness can boost the profitability of the division by convincing current members of purchasing the program by adding it at a lower price because their member status or offer promotions like test trials to gain interest in the service.
Competitive position
Anytime will gain a competitive position by focusing on the unique and rare features that the program has over the competition.
Customer Value Perspective Balanced Scorecard
Customer retention or turnover
One of the main reason Gyms lose members is because the inability to create time to exercise, so Anytime Fitness can use the new program as a retention tool for customers.
Customer satisfaction
Anytime Fitness goal is to make exercising convenient, fun, and affordable for customer. And the new division is convenient, fun, and it will be available at an affordable price based on market value of the service.
Customer value
By implementing this new service for customers, Anytime Fitness display their value for their customer goals to stay fit in convenient affordable manner.
Process or Internal Operations Perspective Balanced Scorecard
Measure of process performance
The division will be measured by the mistakes or an error that is in the system. I customers are able to work out in their home, without technical difficulty with the software or equipment.
Productivity or productivity improvement
This new division will build on the
Jeannie Gilmore
BUS/475
July 6, 2015
Maria Rutledge
Shareholder Value or Financial Perspective Balanced Scorecard
Market share
Anytime Fitness can increase their market share for the new division by focusing on gaining new customers through advertising online, email, physical promotions (billboards or commercials).
Revenues and costs
The spending on for the new division can be considerably low by shopping for reasonably priced equipment and manufacturing.
Profitability
Anytime fitness can boost the profitability of the division by convincing current members of purchasing the program by adding it at a lower price because their member status or offer promotions like test trials to gain interest in the service.
Competitive position
Anytime will gain a competitive position by focusing on the unique and rare features that the program has over the competition.
Customer Value Perspective Balanced Scorecard
Customer retention or turnover
One of the main reason Gyms lose members is because the inability to create time to exercise, so Anytime Fitness can use the new program as a retention tool for customers.
Customer satisfaction
Anytime Fitness goal is to make exercising convenient, fun, and affordable for customer. And the new division is convenient, fun, and it will be available at an affordable price based on market value of the service.
Customer value
By implementing this new service for customers, Anytime Fitness display their value for their customer goals to stay fit in convenient affordable manner.
Process or Internal Operations Perspective Balanced Scorecard
Measure of process performance
The division will be measured by the mistakes or an error that is in the system. I customers are able to work out in their home, without technical difficulty with the software or equipment.
Productivity or productivity improvement
This new division will build on the
References: ANYTIME FITNESS. (2015). Retrieved from http://anytimefitness.com/ MissionStatements.com. (2015). Retrieved from http://www.missionstatements.com/ Optimum Body, LLC. (2015). Retrieved from http://www.optimumbody.com/virtual-on-line-personal-training-programs/