Fitness, Health & Wellness Marketing Plan
1.0 Executive Summary
The state of America's health care crisis, coupled with current demographic changes, threaten to not only exacerbate the crisis, but further erode worker productivity as well. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for New Look.
2.0 Environmental Analysis
Health clubs are service facilities that are intended to provide physical health care exercises with the help of specialized equipment. It normally serves both male and female customers but in some cases customized for specific genders depending on market needs. Normally, the environment is made casual to provide customers comfortable experience that helps them perform bodybuilding and other exercises with ease.
According to a 2009 report by the International Health, Racquet & Sports club Association (IHRSA), the total number of gym memberships in the US is roughly 45.3 million, and about 64.9 million visitors in about 29,750 health clubs . As more Americans are becoming more health conscience, and doctors constantly advocating more for daily physically activity, fitness clubs will continually be in growing demand.
The state that has the highest percentage of fitness membership, Colorado, is the ideal location for New Look: Fitness, Health, and Wellness Club. With 22% of its population already interested in bettering their lives, this company will thrive over other gyms that offer the normal gym perks.
3.0 Services Overview
New Look will provide most of the typical gym activities, but the focus for this fitness center is personal health awareness. Therefore, New Look will also offer more specialized instruction with either physical trainers, physiologists, and/or nutritionist to help members better understand their bodies so that they can achieve maximum results.
3.1 Standard Services
Cardio Room o 15 Treadmills o 15 Elliptical Machines o 10 Stationary Bikes o 10
The state of America's health care crisis, coupled with current demographic changes, threaten to not only exacerbate the crisis, but further erode worker productivity as well. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for New Look.
2.0 Environmental Analysis
Health clubs are service facilities that are intended to provide physical health care exercises with the help of specialized equipment. It normally serves both male and female customers but in some cases customized for specific genders depending on market needs. Normally, the environment is made casual to provide customers comfortable experience that helps them perform bodybuilding and other exercises with ease.
According to a 2009 report by the International Health, Racquet & Sports club Association (IHRSA), the total number of gym memberships in the US is roughly 45.3 million, and about 64.9 million visitors in about 29,750 health clubs . As more Americans are becoming more health conscience, and doctors constantly advocating more for daily physically activity, fitness clubs will continually be in growing demand.
The state that has the highest percentage of fitness membership, Colorado, is the ideal location for New Look: Fitness, Health, and Wellness Club. With 22% of its population already interested in bettering their lives, this company will thrive over other gyms that offer the normal gym perks.
3.0 Services Overview
New Look will provide most of the typical gym activities, but the focus for this fitness center is personal health awareness. Therefore, New Look will also offer more specialized instruction with either physical trainers, physiologists, and/or nutritionist to help members better understand their bodies so that they can achieve maximum results.
3.1 Standard Services
Cardio Room o 15 Treadmills o 15 Elliptical Machines o 10 Stationary Bikes o 10