Taking A Closer Look At Superfly's Strengths
Superfly has many strengths that allows it to retain a competitive advantage. The first strength is the classes are in beneficial time slots so that all customers can find a class that works for their schedule. Whether customers are high school students, stay at home moms, or working parents there is a class for them. Having multiple classes allows customers to attend at different times throughout the week. Customers live busy lives and one reason they don’t want to commit to CrossFit is they can’t be certain they are able to attend a scheduled class on the same day each week. Another thing Superfly excels at is offering free classes for customers who are interested in CrossFit. Often people who are looking to live a healthy lifestyle have
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never attended a CrossFit workout and have no idea what to expect. By offering these opportunities customers are more likely to try CrossFit and sign up for following classes. Superfly also offers “free-bring-a-friend” days to current members the first Monday of every month. This offers the gym free advertising as CrossFit’s best advertisement tends to be word of mouth. One of the largest strengths of Superfly is the relationships that it builds among customers. Often people who attend CrossFit are not only looking to increase their health, but are looking to thrive in all aspects of life. By developing relationships customers are more likely to feel like Superfly is a family rather than a gym. This will build strong customer loyalty and customers will want to thrive together and encourage each other to carry on with their training.
A final strength of Bryan’s gym is offering personal lessons to clients before they attend their first CrossFit workout. Often customers who want to begin living a healthy lifestyle have no previous experience in organized workouts. Not being experienced in workouts is often a big turn-off for customers as they don’t want to be the one member of the community who stands out. By learning the form of the exercises customers will feel as if they belong to the Superfly community from their first lesson.
While Superfly has many strengths that allow it to maintain a competitive advantage over other gyms, there are also weaknesses which hold it back.
The first weakness is the lack of information on the Superfly website. Often customers find out about a business from a company’s website, however customers would be hard pressed to find all the information they need. An example is the website has a “join now” tab, but no information explaining how a customer can join a lesson or the price the gym charges. Another weakness of the website is the section which discusses the trainer gives no information about the trainer’s background and does not include a picture of the trainers. Since CrossFit is such a community based event, customers want to know about their trainers before they sign up for CrossFit. By offering information about each trainer customers can see who will be training them and their personal health background.
Another weakness of Superfly is the lack of marketing. Being a social community, Superfly relies on word of mouth for advertisement. Superfly should improve their presence on social media sites such as Twitter, Instagram, and Facebook. The gym could advertise competitions and free lessons to get customers on social media interested. Current customers of Superfly should be encouraged to share the gym’s advertisements on their personal accounts to friends and family. Possibly, Superfly could offer a discount to customers who find their gym through social …show more content…
media.
The final weakness of Superfly is the lack of trainers. Currently Superfly is working with one trainer at both its Lebanon and Mason facilities. This is not a sustainable business model for trainers to work seven days a week teaching multiple classes a day. As the corporation obtains new clients more lessons will be required to be taught. For Superfly to grow they must higher new trainers so classes will not become over crowded.
Superfly has multiple areas of opportunity that could help the community to expand. The first opportunity that could help expand Superfly’s community is developing an app. One of the key reasons people are successful with CrossFit is the relationships it builds, having a social app will allow customers to encourage one another. The social aspect of the app could allow customers to connect to one another through individual profiles that would keep track of calories burned, distance runs, and number of classes attended. Customers could use their profiles to encourage one another and plan to attend specific classes together. The app could also be a place where trainers could post the work out of the day, exercise demos, and upcoming competitions and the best way to prepare for them.
A second opportunity Superfly can take advantage of is advertising to the athletes of the Mason and Lebanon high schools. High school students are a good target market as they offer free advertisements through social media and word of mouth. It would be beneficial for Superfly to contact the athletic directors and coaches of each sport team and offer the teams a preview lesson during their conditioning period. This would give the athletes an example of a CrossFit class and introduce them to the trainers. During the off season the athletes would likely want to continue structured training with their teammates.
Another opportunity Superfly should focus on is adding new types of workouts to their schedule. Bryan’s target market is 25-35-year-old women, and one way to get them into Superfly could be to offer other classes such as Yoga, Pilates, or Zumba once a week. Yoga, Zumba, and Pilates are all popular workouts among young women. Women would be more likely to attend a class such as these because they tend to be focused on women’s exercise needs. It would be beneficial for Superfly to hire a woman trainer who could teach these classes as a lot of woman feel more comfortable being trained by a woman than a man.
The final opportunity Superfly should take advantage of is nutritional advisement. One challenge for customers who are wanting to begin a healthy lifestyle is changing their eating habits. Many customers don’t go to gyms because it is too difficult to convert to a healthy life style. If Superfly could offer advice on how to eat healthy customers would likely see what they are doing is successful and are more likely to carry on with lessons.
Superfly also has potential threats that it needs to be aware of the first of which is larger gyms in the area.
When looking for somewhere to workout often the first gyms people look for are the gyms with a well-known brand name. An example of these types of gyms are Planet Fitness, Gold’s Gym, and Anytime Fitness. To combat these competitors Superfly must promote to their potential customers what the benefits of CrossFit are and why organized workouts are better than working out alone at Planet Fitness. One-way Superfly can combat these larger gyms is by promoting customer testimonials explaining hoe Superfly has changed their
lives.
A second potential threat is new entrants to the market. CrossFit is becoming very popular very fast and those who are educated in training do not need many resources to start their own gym. There is a strong chance that soon a new CrossFit gym will pop up in both Mason and Lebanon. The best way to combat this is for Superfly to focus on building customer loyalty. This way customers will not only continue to train at Superfly, but the gym will hold a competitive advantage over other CrossFit gyms through word-of-mouth advertisement.
The last potential threat to Superfly is the constant changing of consumer preferences in the health industry. Often gyms go through fads where a certain class or workout will be very popular for a couple of years and then begin to lose customer interest. Superfly must make sure that CrossFit is not just another fad that athletes will get bored of by constantly bringing in new workouts and hosting new competitions. Keeping fresh workouts that lead to success will keep clients interested in Crossfit.
never attended a CrossFit workout and have no idea what to expect. By offering these opportunities customers are more likely to try CrossFit and sign up for following classes. Superfly also offers “free-bring-a-friend” days to current members the first Monday of every month. This offers the gym free advertising as CrossFit’s best advertisement tends to be word of mouth. One of the largest strengths of Superfly is the relationships that it builds among customers. Often people who attend CrossFit are not only looking to increase their health, but are looking to thrive in all aspects of life. By developing relationships customers are more likely to feel like Superfly is a family rather than a gym. This will build strong customer loyalty and customers will want to thrive together and encourage each other to carry on with their training.
A final strength of Bryan’s gym is offering personal lessons to clients before they attend their first CrossFit workout. Often customers who want to begin living a healthy lifestyle have no previous experience in organized workouts. Not being experienced in workouts is often a big turn-off for customers as they don’t want to be the one member of the community who stands out. By learning the form of the exercises customers will feel as if they belong to the Superfly community from their first lesson.
While Superfly has many strengths that allow it to maintain a competitive advantage over other gyms, there are also weaknesses which hold it back.
The first weakness is the lack of information on the Superfly website. Often customers find out about a business from a company’s website, however customers would be hard pressed to find all the information they need. An example is the website has a “join now” tab, but no information explaining how a customer can join a lesson or the price the gym charges. Another weakness of the website is the section which discusses the trainer gives no information about the trainer’s background and does not include a picture of the trainers. Since CrossFit is such a community based event, customers want to know about their trainers before they sign up for CrossFit. By offering information about each trainer customers can see who will be training them and their personal health background.
Another weakness of Superfly is the lack of marketing. Being a social community, Superfly relies on word of mouth for advertisement. Superfly should improve their presence on social media sites such as Twitter, Instagram, and Facebook. The gym could advertise competitions and free lessons to get customers on social media interested. Current customers of Superfly should be encouraged to share the gym’s advertisements on their personal accounts to friends and family. Possibly, Superfly could offer a discount to customers who find their gym through social …show more content…
media.
The final weakness of Superfly is the lack of trainers. Currently Superfly is working with one trainer at both its Lebanon and Mason facilities. This is not a sustainable business model for trainers to work seven days a week teaching multiple classes a day. As the corporation obtains new clients more lessons will be required to be taught. For Superfly to grow they must higher new trainers so classes will not become over crowded.
Superfly has multiple areas of opportunity that could help the community to expand. The first opportunity that could help expand Superfly’s community is developing an app. One of the key reasons people are successful with CrossFit is the relationships it builds, having a social app will allow customers to encourage one another. The social aspect of the app could allow customers to connect to one another through individual profiles that would keep track of calories burned, distance runs, and number of classes attended. Customers could use their profiles to encourage one another and plan to attend specific classes together. The app could also be a place where trainers could post the work out of the day, exercise demos, and upcoming competitions and the best way to prepare for them.
A second opportunity Superfly can take advantage of is advertising to the athletes of the Mason and Lebanon high schools. High school students are a good target market as they offer free advertisements through social media and word of mouth. It would be beneficial for Superfly to contact the athletic directors and coaches of each sport team and offer the teams a preview lesson during their conditioning period. This would give the athletes an example of a CrossFit class and introduce them to the trainers. During the off season the athletes would likely want to continue structured training with their teammates.
Another opportunity Superfly should focus on is adding new types of workouts to their schedule. Bryan’s target market is 25-35-year-old women, and one way to get them into Superfly could be to offer other classes such as Yoga, Pilates, or Zumba once a week. Yoga, Zumba, and Pilates are all popular workouts among young women. Women would be more likely to attend a class such as these because they tend to be focused on women’s exercise needs. It would be beneficial for Superfly to hire a woman trainer who could teach these classes as a lot of woman feel more comfortable being trained by a woman than a man.
The final opportunity Superfly should take advantage of is nutritional advisement. One challenge for customers who are wanting to begin a healthy lifestyle is changing their eating habits. Many customers don’t go to gyms because it is too difficult to convert to a healthy life style. If Superfly could offer advice on how to eat healthy customers would likely see what they are doing is successful and are more likely to carry on with lessons.
Superfly also has potential threats that it needs to be aware of the first of which is larger gyms in the area.
When looking for somewhere to workout often the first gyms people look for are the gyms with a well-known brand name. An example of these types of gyms are Planet Fitness, Gold’s Gym, and Anytime Fitness. To combat these competitors Superfly must promote to their potential customers what the benefits of CrossFit are and why organized workouts are better than working out alone at Planet Fitness. One-way Superfly can combat these larger gyms is by promoting customer testimonials explaining hoe Superfly has changed their
lives.
A second potential threat is new entrants to the market. CrossFit is becoming very popular very fast and those who are educated in training do not need many resources to start their own gym. There is a strong chance that soon a new CrossFit gym will pop up in both Mason and Lebanon. The best way to combat this is for Superfly to focus on building customer loyalty. This way customers will not only continue to train at Superfly, but the gym will hold a competitive advantage over other CrossFit gyms through word-of-mouth advertisement.
The last potential threat to Superfly is the constant changing of consumer preferences in the health industry. Often gyms go through fads where a certain class or workout will be very popular for a couple of years and then begin to lose customer interest. Superfly must make sure that CrossFit is not just another fad that athletes will get bored of by constantly bringing in new workouts and hosting new competitions. Keeping fresh workouts that lead to success will keep clients interested in Crossfit.