Case Problem 7.1
WORKOUT PLUS
Workout plus is a health club that offers a full range of services to its clients. Recently, two others fitness club have opened up in a town, threatening workout’s solvency. While Workout is tops among serious fitness buffs, it has not attracted a wide spectrum of members, Shannon Hiller, owner and manager, has decided it’s time to face lift. She started the process by sponsoring a week long “ideathon” among all club members. Nonmembers who frequented an adjacent grocery store were also canvassed for suggestions. Their comments are provided below, along with the current facility layout. Free Weights | Circuit Training | Aerobics Room | Cardio Machines |
Current layout:
Member’s comments: * The cardio Machines fill up too fast on rainy days, then everything gets backed up. * I don’t feel like strutting through the gym from one end to another just to finish my workout. * How about quick 30 minutes workout routine for busy folks? * I like working out with my friends, but aerobics is not for me. What other group activities are group for cardio? * Separate the people who want to gab from the people who want to pump. * It’s so confusing with all those machines and weights. You need novice section that’s not so intimidating. * It’s hard to work yourself in when you come across the gym. I would like to see the machines I will be using to gauge my time. * Circuit training is for wimps. The next thing you know you ill be stopping and starting the music to tell us when to change machines. * We all seem to arrive at the popular machines at once, Can you space us out? * I would like for my kids to get some exercise too while I am working out. But I don’t want them to wandering all over the place to fine me. * This place is too crowded and disorganized, not fun anymore. * You have classes only at busy times, during the day gym is empty but