perfume,questionnaire analysis
QUESTIONNAIRE ANALYSIS
We created a questionnaire for our target audience (males and females aged 16-25) in order to get some information about what they would like in his/hers perfume/aftershave.
CLOSED QUESTIONS
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OPEN QUESTIONS
7. Would you like the image to be indoors or outdoors? Why?
Over half of the people that took our questionnaires said that they wanted the image to our campaign to be outdoors as this would make it:
Have a sense of freedom
Sense of togetherness
Classy
Sultry
Seem like the scent would last wherever you go
Many said they would not like the image to be indoors as it does not have an impression of being free.
8. Other than the smell, why else would you buy a unisex perfume/aftershave?
Many people said that if they bought a unisex perfume it may be for themselves and their partner. Some also said that it gives them more confidence than a regular perfume because the opposite sex uses it as well and others said it can make a good gift for a couple. By our results for this question we found that a lot of people may buy a unisex perfume because of lots of different things all to do with attracting the opposite sex. By knowing this our campaign has to include a boy and a girl to attract both genders.
9. What size and shape evening perfume bottle would you like to see?
All of our target audience said that in some way that our perfume bottle should be a good medium size where is would not run out too quickly but also would not last too long. We have already made the decision that we wanted our perfume/aftershave to be worn in the evening as a classy sophisticated product. A vast majority of the people said that the bottle for our his/hers perfume/aftershave should be similar yet masculine and very feminine in its own ways. Many said to
We created a questionnaire for our target audience (males and females aged 16-25) in order to get some information about what they would like in his/hers perfume/aftershave.
CLOSED QUESTIONS
1.
2.
3.
4.
5.
6.
OPEN QUESTIONS
7. Would you like the image to be indoors or outdoors? Why?
Over half of the people that took our questionnaires said that they wanted the image to our campaign to be outdoors as this would make it:
Have a sense of freedom
Sense of togetherness
Classy
Sultry
Seem like the scent would last wherever you go
Many said they would not like the image to be indoors as it does not have an impression of being free.
8. Other than the smell, why else would you buy a unisex perfume/aftershave?
Many people said that if they bought a unisex perfume it may be for themselves and their partner. Some also said that it gives them more confidence than a regular perfume because the opposite sex uses it as well and others said it can make a good gift for a couple. By our results for this question we found that a lot of people may buy a unisex perfume because of lots of different things all to do with attracting the opposite sex. By knowing this our campaign has to include a boy and a girl to attract both genders.
9. What size and shape evening perfume bottle would you like to see?
All of our target audience said that in some way that our perfume bottle should be a good medium size where is would not run out too quickly but also would not last too long. We have already made the decision that we wanted our perfume/aftershave to be worn in the evening as a classy sophisticated product. A vast majority of the people said that the bottle for our his/hers perfume/aftershave should be similar yet masculine and very feminine in its own ways. Many said to