Permalinks Case Study
Blog on Permalinks
When I began my research using the keywords “short vs. long permalinks”, the first thing I noticed was that Google filled the page with results that contained the keywords “WordPress permalinks”. After doing a bit of reading, I found that the reason for this is Matt Cutts, the SEO guru of Google, says that WordPress is easily crawlable by search engines and that it solves about 80% of mechanics of SEO. There was no mention of Weebly permalinks in the search results.
Kindly bear with me as I try to summarize what I’ve understood from the articles I read last night. Here goes:
The journey begins with having high quality and relevant content, gaining a good reputation in the process. Each webpage must have a great title tag …show more content…
Therefore, this increases the chance that a user will click on a search result.
The above facts are important because Google is becoming more instinctive and precise when answering search queries. Its Hummingbird algorithm allows it to quickly analyse full questions as opposed to word-by-word queries. It identifies and ranks the answers to those questions based on the information Google already has. It’s also about delivering results purely on the user’s intent to taking into account the entire context of the search.
It seems that Google’s ability to analyse full questions correlates to the use of long …show more content…
Just typing in “w” immediately suggested my earlier query on Yoda. My take on that is typing in long queries for a certain topic aids in pulling up information on short queries for the same topic as the keywords are already there.
Here’s what Matt Cutts has to say about short permalinks:
He says that Google prefers having only 3-5 words (which are called “slugs”) in a permalink. One with more than five words will be “weighted less”, which translates into “your first five permalink keywords are a ranking factor.”
He advises to keep permalinks short, taking into account its usability and shareability. Tons of people who engage in social media on a daily basis using their smartphones appreciate short permalinks because they’re easier to remember and much easier to share.
Another thing to consider is keyword stuffing. Using short permalinks helps a website to avoid looking spammy.
In a nutshell, it’s best to keep the character limit under 100 for Google to rank a site’s permalinks better.
Neil Patel, an SEO and internet marketing expert, provides contrasting ideas and even supports them with statistics. Please find them
When I began my research using the keywords “short vs. long permalinks”, the first thing I noticed was that Google filled the page with results that contained the keywords “WordPress permalinks”. After doing a bit of reading, I found that the reason for this is Matt Cutts, the SEO guru of Google, says that WordPress is easily crawlable by search engines and that it solves about 80% of mechanics of SEO. There was no mention of Weebly permalinks in the search results.
Kindly bear with me as I try to summarize what I’ve understood from the articles I read last night. Here goes:
The journey begins with having high quality and relevant content, gaining a good reputation in the process. Each webpage must have a great title tag …show more content…
Therefore, this increases the chance that a user will click on a search result.
The above facts are important because Google is becoming more instinctive and precise when answering search queries. Its Hummingbird algorithm allows it to quickly analyse full questions as opposed to word-by-word queries. It identifies and ranks the answers to those questions based on the information Google already has. It’s also about delivering results purely on the user’s intent to taking into account the entire context of the search.
It seems that Google’s ability to analyse full questions correlates to the use of long …show more content…
Just typing in “w” immediately suggested my earlier query on Yoda. My take on that is typing in long queries for a certain topic aids in pulling up information on short queries for the same topic as the keywords are already there.
Here’s what Matt Cutts has to say about short permalinks:
He says that Google prefers having only 3-5 words (which are called “slugs”) in a permalink. One with more than five words will be “weighted less”, which translates into “your first five permalink keywords are a ranking factor.”
He advises to keep permalinks short, taking into account its usability and shareability. Tons of people who engage in social media on a daily basis using their smartphones appreciate short permalinks because they’re easier to remember and much easier to share.
Another thing to consider is keyword stuffing. Using short permalinks helps a website to avoid looking spammy.
In a nutshell, it’s best to keep the character limit under 100 for Google to rank a site’s permalinks better.
Neil Patel, an SEO and internet marketing expert, provides contrasting ideas and even supports them with statistics. Please find them