Permission Marketing
Angela Altevogt
MKTG 331
Exercise 1
January 27, 2005
Permission Marketing
The differences of the three marketing methods featured in these articles can by some be considered both vague and clear depending on what standpoint it is viewed at. Permission marketing, as stated in the article is a method that encourages companies to persuade the audience to "volunteer attention to, to agree to learn more about the company 's products" (Taylor). With rules generated to clarify permission marketing it becomes more of a question to others as to what may identify this away from interruption. Permission Marketing is listed as a selfish way that must be granted by the consumer which may not be transferred, yet it is able to be revoked by the user. However some users may view permission marketing as a way of interruption to there personal lives. Interruption Marketing is a more than an irrelevant way to intrude into the consumer 's life. Whether it be spam, internet banners, or television advertisements (some promotional and advertising) it is a very unwanted way of advertising in the 21st century. Many internet users are more than fumed when an irremovable pop-up blocks an article that one has spent indispensable time reading. Request Marketing seems to be the nicer of the three methods yet may not be as efficient as short-term to the companies as would long-term if the cards are played correctly. Request includes a more effective target marketing goal providing the information to only those who are ready to give their full attention. In the long term more consumers will realize that their e-mail inbox will have less junk mail resulting in less irritation and cursing words and a have a more genuine concern for what they are missing out on instead of blanking out on. On the downside, the companies that are trying there hardest to gain the attention of every living person in the United States will no longer focus on everyone thus resulting in fewer desired
MKTG 331
Exercise 1
January 27, 2005
Permission Marketing
The differences of the three marketing methods featured in these articles can by some be considered both vague and clear depending on what standpoint it is viewed at. Permission marketing, as stated in the article is a method that encourages companies to persuade the audience to "volunteer attention to, to agree to learn more about the company 's products" (Taylor). With rules generated to clarify permission marketing it becomes more of a question to others as to what may identify this away from interruption. Permission Marketing is listed as a selfish way that must be granted by the consumer which may not be transferred, yet it is able to be revoked by the user. However some users may view permission marketing as a way of interruption to there personal lives. Interruption Marketing is a more than an irrelevant way to intrude into the consumer 's life. Whether it be spam, internet banners, or television advertisements (some promotional and advertising) it is a very unwanted way of advertising in the 21st century. Many internet users are more than fumed when an irremovable pop-up blocks an article that one has spent indispensable time reading. Request Marketing seems to be the nicer of the three methods yet may not be as efficient as short-term to the companies as would long-term if the cards are played correctly. Request includes a more effective target marketing goal providing the information to only those who are ready to give their full attention. In the long term more consumers will realize that their e-mail inbox will have less junk mail resulting in less irritation and cursing words and a have a more genuine concern for what they are missing out on instead of blanking out on. On the downside, the companies that are trying there hardest to gain the attention of every living person in the United States will no longer focus on everyone thus resulting in fewer desired
Cited: Godin, Seth. Fast Company. Comp. William C. Taylor. Apr. 1998. 23 Jan. 2005 . P&G. 24 Jan. 2005 . Godin, Seth . Fast Company. Comp. William c. Taylor. Apr. 1998. 24 Jan. 1998 .