personal branding
The Brand Called “You” - Tom Peters
December 18, 2007
ADAPTED FOR Lingua Inglese, Economia Aziendale, anno accademico 2009-2010
Livello di difficoltà: ALTO
Linguaggio: idiomatico, inglese statunitense
Novel Idea: The study aims to understand the paradigm shift in the conventionally accepted perspective of the role of personal branding in the corporate. It discusses about how diversification in the career path leads to brand building of an individual at the same time benefiting the organization.
Main Results: The following were derived from the paper;
1. Thus the paper talks about how increasing diversification in the career path which was earlier discouraged, is now considered to be of great benefit to the organization by facilitating the human resource networks as well as the diversified expertise.
2. It also talks about ‘moonlighting’ or increasing one’s visibility by being proactive which helps create a brand for oneself.
3. Every part of the work in an organization is seen as a project, and while working on these projects one not only is building the company’s brand but also is branding himself.
Impact: The impact of personal branding though in a very gradual manner has been immense on the corporate sector and is a futuristic model which has and continues to change the way organizations look at the human resource. It emphasizes on the paradigm shift and how the corporate ladder has become a checker-board where the horizons of possibilities have expanded and that moving forward requires a great deal of brand building.
Evidence: The paper has provided evidence in terms of market products and how the reputation of a product lies on its brand value thus comparing the same with the human resource. By this analogy it emphasizes on promise of value that follows personal brand building.
1. It compares how people are judged on the basis of the brands they are associated with
( for example the clothes they wear, the car they drive, etc.)
2. It sights
December 18, 2007
ADAPTED FOR Lingua Inglese, Economia Aziendale, anno accademico 2009-2010
Livello di difficoltà: ALTO
Linguaggio: idiomatico, inglese statunitense
Novel Idea: The study aims to understand the paradigm shift in the conventionally accepted perspective of the role of personal branding in the corporate. It discusses about how diversification in the career path leads to brand building of an individual at the same time benefiting the organization.
Main Results: The following were derived from the paper;
1. Thus the paper talks about how increasing diversification in the career path which was earlier discouraged, is now considered to be of great benefit to the organization by facilitating the human resource networks as well as the diversified expertise.
2. It also talks about ‘moonlighting’ or increasing one’s visibility by being proactive which helps create a brand for oneself.
3. Every part of the work in an organization is seen as a project, and while working on these projects one not only is building the company’s brand but also is branding himself.
Impact: The impact of personal branding though in a very gradual manner has been immense on the corporate sector and is a futuristic model which has and continues to change the way organizations look at the human resource. It emphasizes on the paradigm shift and how the corporate ladder has become a checker-board where the horizons of possibilities have expanded and that moving forward requires a great deal of brand building.
Evidence: The paper has provided evidence in terms of market products and how the reputation of a product lies on its brand value thus comparing the same with the human resource. By this analogy it emphasizes on promise of value that follows personal brand building.
1. It compares how people are judged on the basis of the brands they are associated with
( for example the clothes they wear, the car they drive, etc.)
2. It sights