1. Risk taking To be a successful entrepreneur you need to have the ability to evaluate risks. A common misperception is that entrepreneurs are wild risk-takers but in fact, when they do take risks, it is usually calculated ones. Richard Reed and his friends Adam and Jon quit their jobs to make smoothies. Although they had done a substantial amount of research before hand they still risked not gaining enough support in the open market. They had had difficulty in obtaining the finance needed but once they did they risked losing that money and being in debt. Although there was negativity towards them about their experience and the price of the product, they risked losing everything to make it happen, in which they became successful.
Another entrepreneur that had a lot of difficulty and risked losing everything was James Dyson. His bag-less vacuum cleaner is renowned on the market now, but getting it