Persuasion, Sensationalism Influence Of Advertising And News Media
Advertising and News Paper
BCOM 426
September 25, 2011
Joyce Nielsen
Advertising and News Paper
The primary responsibility of the news media is to educate, entertain, inform, and update, the public. People rely on the truth about the events taking place in the world, and they depend upon credible journalist to receive the details and facts from the news. Most people watch morning television news programs to receive the latest breaking stories while preparing to begin their day. For people who wake up early, it seems to be more convenient to watch the news in the morning and multi-tasks. “Good Day Atlanta,†is the news program selected for this paper. The format of the structured show is entertaining and easy to follow. The morning anchors are relatable, they appear to be the kind of people the viewers would want to have a cup of coffee within the mornings.
This paper will review the objectivity, bias, persuasion, …show more content…
1). Understanding the importance of how advertising affects society is essential to the advertiser and media specialist. Usually products of the news media will generate income from the advertisements. Television advertising has a big influence on the decisions and purchases consumers make. So therefore the news media and advertisers working together could prove to be beneficial for the news media, advertising companies, and the consumer. “The influence of television advertising can be quite profound in helping to change the way we think about the world around us,†(Withers, 2011, p. 1). Advertisers use two techniques to appeal to their audience, by tapping into the emotions and needs of the viewers. This basic means affect society because the appeals are built upon the psychology of how the images are seen in the mind of the
BCOM 426
September 25, 2011
Joyce Nielsen
Advertising and News Paper
The primary responsibility of the news media is to educate, entertain, inform, and update, the public. People rely on the truth about the events taking place in the world, and they depend upon credible journalist to receive the details and facts from the news. Most people watch morning television news programs to receive the latest breaking stories while preparing to begin their day. For people who wake up early, it seems to be more convenient to watch the news in the morning and multi-tasks. “Good Day Atlanta,†is the news program selected for this paper. The format of the structured show is entertaining and easy to follow. The morning anchors are relatable, they appear to be the kind of people the viewers would want to have a cup of coffee within the mornings.
This paper will review the objectivity, bias, persuasion, …show more content…
1). Understanding the importance of how advertising affects society is essential to the advertiser and media specialist. Usually products of the news media will generate income from the advertisements. Television advertising has a big influence on the decisions and purchases consumers make. So therefore the news media and advertisers working together could prove to be beneficial for the news media, advertising companies, and the consumer. “The influence of television advertising can be quite profound in helping to change the way we think about the world around us,†(Withers, 2011, p. 1). Advertisers use two techniques to appeal to their audience, by tapping into the emotions and needs of the viewers. This basic means affect society because the appeals are built upon the psychology of how the images are seen in the mind of the