Persuasive Essay On Crescent Pure
How many drinks can be positioned as healthy, natural, and energizing without losing taste? Portland Drake beverages (P.B.D.) has created a drink, which is organic and energy booster, referred to as Crescent Pure with many distinctive elements. Currently, energy drink market is saturated with sugary and perceived dangerous functional beverages. Crescent Pure has competitive capabilities in view that they are able to opt for to role as a healthy energy drink substitute. The “locavore” motion has impacted the food and beverage industry developing an influential healthful development in the market in US where purchasers look for locally grown, natural, and healthier options. This motion is certainly wide-spread among health concerned and youths
alongside the West Coast of the US. A “soft” launch will provide access to Western region (California, Oregon and Washington). Effective targeting will include promotion through relevant channels like sponsored events, billboards, festivals, free samples in these events, and various social media channels. This high involvement promotion is geared toward increasing the beverage’s brand attention.
The energy drink market has flourished in just two years with a projection to reach $13.5 billion by 2018. The retail price of $2.75 is kept less than most energy drinks, creating sufficient margins for retailers, distributors, and PBD. Crescent Pure has unique characteristics that can be utilized to distinguish itself from competitors, certainly one of them being its certified organic label. This beverage contains low sugar, caffeine and chemicals than most energy drinks. Crescent will be distributed in “big-box” retailers, and health and organic outlets.
There is a potential for strong consumer following if Crescent Pure is positioned as a healthy energy drink. Consumers are searching for drinks which are healthy and the trend has been growing exponentially. A soft launch will provide solid foundation and results to use as a base for future manufacturing and distribution decisions.
alongside the West Coast of the US. A “soft” launch will provide access to Western region (California, Oregon and Washington). Effective targeting will include promotion through relevant channels like sponsored events, billboards, festivals, free samples in these events, and various social media channels. This high involvement promotion is geared toward increasing the beverage’s brand attention.
The energy drink market has flourished in just two years with a projection to reach $13.5 billion by 2018. The retail price of $2.75 is kept less than most energy drinks, creating sufficient margins for retailers, distributors, and PBD. Crescent Pure has unique characteristics that can be utilized to distinguish itself from competitors, certainly one of them being its certified organic label. This beverage contains low sugar, caffeine and chemicals than most energy drinks. Crescent will be distributed in “big-box” retailers, and health and organic outlets.
There is a potential for strong consumer following if Crescent Pure is positioned as a healthy energy drink. Consumers are searching for drinks which are healthy and the trend has been growing exponentially. A soft launch will provide solid foundation and results to use as a base for future manufacturing and distribution decisions.