Persuasive Essay On Save The Children
“Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but it is the light by which the world looks for and finds merit” - James Russell Lowell
Save the Children’s identify over the years has been incredibly successful. They are the current leaders of the global world with estimated 185 million children reached in 2016. Save the children has worked in over 120 countries to provide children a healthy start in life, an opportunity to learn, and protection from harm -- every day, in times of crisis and for our future. It was therefore important that they seriously consider what they wanted to achieve when they had decided to rebrand. Therefore linking its image, corporate identity and reputation that they have successfully …show more content…
More recently researchers have extended the brand concept and argued that the same branding principles can be used to create positive product perceptions of the organization as a whole with targeted groups such as employees, communities or environmental groups. This research outcome perfectly describes the goal that Save the Children wanted to achieve when they were going through their re-branding process.
Overall, their re-branding process has been positive and successful. In their verbal and visual ads Save the Children benefits enormously from the support of high profile artists and ambassadors. They visited their projects; promote their campaigns and work tirelessly to help them to get their message heard. Low profile artists were not approached because Save the Children needed a once-of “associate” who would communicate the message about their new branding without being seen as a Brand Ambassador. The organization has gone ahead to win numerous awards for their print and visual ads done by an advertising agency. These successes confirm that the Save the Children re-branding initiative was timely, innovative and communicated the organisations values of integrity, excellence, a focus, certainty and stature.
Save the Children’s identify over the years has been incredibly successful. They are the current leaders of the global world with estimated 185 million children reached in 2016. Save the children has worked in over 120 countries to provide children a healthy start in life, an opportunity to learn, and protection from harm -- every day, in times of crisis and for our future. It was therefore important that they seriously consider what they wanted to achieve when they had decided to rebrand. Therefore linking its image, corporate identity and reputation that they have successfully …show more content…
More recently researchers have extended the brand concept and argued that the same branding principles can be used to create positive product perceptions of the organization as a whole with targeted groups such as employees, communities or environmental groups. This research outcome perfectly describes the goal that Save the Children wanted to achieve when they were going through their re-branding process.
Overall, their re-branding process has been positive and successful. In their verbal and visual ads Save the Children benefits enormously from the support of high profile artists and ambassadors. They visited their projects; promote their campaigns and work tirelessly to help them to get their message heard. Low profile artists were not approached because Save the Children needed a once-of “associate” who would communicate the message about their new branding without being seen as a Brand Ambassador. The organization has gone ahead to win numerous awards for their print and visual ads done by an advertising agency. These successes confirm that the Save the Children re-branding initiative was timely, innovative and communicated the organisations values of integrity, excellence, a focus, certainty and stature.