Pest Analysis
MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS
TOPIC : PEST ANALYSIS
PEST ANALYSIS
Introduction 3
History 3
Growth 3
PEST Analysis 4
Political Factors 4
Economic Factors 5
Social Factors 5
Technological Factors 6
Analyze your findings 7
Strategies pursued by the business to control PEST factors: 7
Recommendations 8
References 8
Oman Air
Introduction
Oman Air is the flag carrier of the Sultanate of Oman, based in Muscat, in which the government holds 33.8% stake. It operates scheduled domestic and international passenger services, as well as local air taxi and charter work. Its main hub is at the Seeb International Airport, Muscat. The airline is member of the Arab Air Carriers Organization.
History
Oman Air was established in 1970 and started operations in 1993 as Oman Airline following a merger of Gulf Air 's Light Aircraft Division and Oman International Services. Its inaugural flight was from Muscat to Salalah. Oman Air commenced its international operations in July 1993, with a flight to Dubai. In the same year, the airline started its services to India, with a flight to Trivandrum. In 2001, Oman Air became the first International foreign Airline to fly to Kochi, India. Oman Air was the first airline in the Gulf to introduce the brand new Boeing NG 737 aircraft series. It was also the first ever airline to offer intra-Gulf commuter services. Oman Air’s origins date back to 1993. Since then, we have been maintaining a very high standard of professionalism.
Growth
Oman Air can look back on an eventful history. It includes many glorious moments but the course of events has not always been smooth. History is always a reflection of people and their times. The challenges facing air transport have become increasingly complex, yet Oman Air has always found the strength to learn and renew itself. In the year of 1970 Oman International Services (OIS) commences civil
TOPIC : PEST ANALYSIS
PEST ANALYSIS
Introduction 3
History 3
Growth 3
PEST Analysis 4
Political Factors 4
Economic Factors 5
Social Factors 5
Technological Factors 6
Analyze your findings 7
Strategies pursued by the business to control PEST factors: 7
Recommendations 8
References 8
Oman Air
Introduction
Oman Air is the flag carrier of the Sultanate of Oman, based in Muscat, in which the government holds 33.8% stake. It operates scheduled domestic and international passenger services, as well as local air taxi and charter work. Its main hub is at the Seeb International Airport, Muscat. The airline is member of the Arab Air Carriers Organization.
History
Oman Air was established in 1970 and started operations in 1993 as Oman Airline following a merger of Gulf Air 's Light Aircraft Division and Oman International Services. Its inaugural flight was from Muscat to Salalah. Oman Air commenced its international operations in July 1993, with a flight to Dubai. In the same year, the airline started its services to India, with a flight to Trivandrum. In 2001, Oman Air became the first International foreign Airline to fly to Kochi, India. Oman Air was the first airline in the Gulf to introduce the brand new Boeing NG 737 aircraft series. It was also the first ever airline to offer intra-Gulf commuter services. Oman Air’s origins date back to 1993. Since then, we have been maintaining a very high standard of professionalism.
Growth
Oman Air can look back on an eventful history. It includes many glorious moments but the course of events has not always been smooth. History is always a reflection of people and their times. The challenges facing air transport have become increasingly complex, yet Oman Air has always found the strength to learn and renew itself. In the year of 1970 Oman International Services (OIS) commences civil
References: • http://www.omanair.com/wy/aboutus/aboutus_corporate_information/aboutus_corporateinfo_history.htm • http://en.wikipedia.org/wiki/Oman_Air • http://www.quickmba.com/strategy/pest/ • http://en.wikipedia.org/wiki/PEST_analysis • Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business -- Craig S. Fleisher & Babette Bensoussan; • Intermarket Technocal Analysis, Jone. Murphy 1991