Pest Analysis of Telenor

Contents INTRODUCTION 7 Telenor at a Glance 7 Telenor Group 8 Telenor Pakistan 9 History of Telenor 10 The introduction of the telephone 10 Pioneer in mobile communications 10 Norwegian telecom becomes a public corporation 11 International expansion 11 The Telenor Group 2007 11 COMPANY VISION 12 Telenor Vision 12 Mission and Core values of Telenor 12 Make it Easy 13 Keep Promises 13 Be Inspiring 13 Be Respectful 13 External Environment Analysis 14 PEST Analysis 14 Political Analysis 14 Economic Analysis 16 Social Analysis 18 Technological Analysis 20 Competitor Analysis 21 Major Competitors 21 Market share of Competitors 22 Competitors Goals 23 Competitors Strategies 23 Internal Environment analysis considering the Value chain 24 Major departments & functions in Telenor 24 Departmental functions in Value Chain 24 Finance Department 24 Customer services Department 25 Marketing Department 25 Sales department 25 Direct sales 25 IT /Billing Department 26 Internal Audit Department 26 Technical Department 26 Human resources department 26 OD and effectiveness 27 Staffing and compensation 27 Administration Department 27 Telenor’s Value Chain Management 28 Objective 28 Approach 28 IT improvements 28 Business benefits 28 Services Software and HP Performance Insight 29 SWOT ANALYSIS 30 Strengths 30 Weaknesses 31 Opportunities 31 Threats 31 Planning Process 32 Implementing Data Strategy, their data strategy rests on four pillars 32 Developing the right service 32 Inter-operate Technically, Differentiate Commercially 32 Promoting Appropriate Pricing Models 33 Competitive Environment Customers 33 Strategic Direction 34 Strategic Initiatives 34 Operational Plans 35 Marketing Analysis 35 PRODUCT OR SERVICES 35 PRICE 35 PLACE 35 PROMOTION 36 Telenor Internal Policies 37 Further Education 37 Gratuity 37 Internship 37 Laptop every employee of Telenor Pakistan 37 Leave Fare Assistance 37 Leave Annual Leave