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Pest Assessment of Cathay Pacific

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Pest Assessment of Cathay Pacific
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Industry Structure

|Item |Aspect |Characteristics of the target |Opportunity |Threat |
| | |industry | | |
|1 |Free Market | |Easy access |Keen competition |
| | | | | |
| | | | | |
| | | | | |
|2 |Monopoly | |No competition |Inertia easily happened |
| | | | | |
| | | | | |
| | | | | |
|3 |Monopolistically Competitive | |Few key competitors |Easily be imitated |
| |Market | | | |
| | | | | |
| | | |
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