Pet Paw Marketing Strategy

Introduction
Branding, Pricing, and Distribution Strategy Pet Paw’s Photography branding strategy is our logo and slogan which is a big part of our branding strategy to connect with our customers by placing our logo on all of our products in order to get our name out their, and remind our customers about our product. We also conduct extensive research on similar business that come to the area to find out what products and services they offer, and what will set us apart from them. We conduct research on our customers as well, through surveys, online questionnaires to get their feedback on our products and According to the article, “The Whole Picture- a Professional Beauty Photo Shoot” the most important part of marketing is the research,
One of our marketing strategies is Research, we regularly perform extensive research on our competitors and customers, in order to find out what services and products our competitors offers and how we can use this information to set ourselves apart from them. We use surveys, questionnaires, and our blog site in order to get feedback from our customers in order to meet their needs and demands, and use their suggestions in order to find areas we need to improve. Another market strategy we utilize is target marketing; we seek pet owners, pet grooming companies, vets, and pet adoption agencies. We target market in order to highlight our business and help create buzz to appeal to this particular audience and attract new customers, to increase overall sales. We strive to be different from our other competitors in order to offer something different and unique to customers. According to the article, “Dare to Be Different in Your Marketing Approach” states, in marketing, most companies get the perception that they should take the same approach as their competitors because they see it working for them. Instead, your business should seek to be different and offer products or services that your competitors does not offer, in order to appeal to consumers. By offering something
According to the article, “How to Prepare a Marketing Environmental Analysis”, Preparing a marketing environmental analysis is an essential step in understanding the external local, national and international forces that might affect your business. These different analysis are called PESTLE analysis which stands for Political, Economic, Social, Technological, and Legal. (1) Political factors- refer to governmental actions or policies that have an impact on your business and its ability to trade. For example, certain restrictions may be imposed on import or export of certain goods they may limit your market or prohibit your ability to obtain raw materials (2) Economic factors include all the various taxes and duties you are obligated to pay, as well as wider fiscal decisions on things like certain bank interest rates, or special taxes. For example, in Anderson County all business are required to charge a 6% sales tax, plus and additional 1% local option tax to all customers. Business not collecting the proper sales tax, or local option tax maybe fined. Other economic factors are economy, inflation/price levels, unemployment rate; these factors can affect