The most common goal of pharmacists is to move beyond their traditional role of simply dispensing medication and deal with patients more directly and on a more personal level. They strive to be a source of advice on medications for both health-care professionals and patients. They also are dedicated to providing individualized services to patients. Such services include consultations and providing more understandable information about the side effects of the medications that the patient is receiving.
The job of a pharmacist consists of many roles. Specific duties vary according to the location of the job for example, community or retail pharmacists counsel patients, answer questions, provide information on over the counter drugs, make drug recommendations, provide advice medical equipment and home health-care supplies, and, possibly, complete insurance forms and other paperwork. Community pharmacists may sell non-health related merchandise, and also hire and/or supervise other employees. Some community pharmacists provide specialized services such as helping patients with diabetes, asthma, smoking cessation, or high blood pressure. In hospitals and clinics, besides dispensing