Philadelphia Phillies Marketing Plan
Philadelphia Phillies Marketing Plan
March 10, 2014
Presented By:
Christopher Dillon
Robert Poli
Table of Contents
Background
Goals
Market Demographics
Fan Demographics
Ticket Packages Corporate/Group Packages Full Season Partial Season Individual Tickets
Promotions
Community Relations
Background
The Philadelphia area is located in a great area and is the second largest city along the east coast. It is the largest city in the commonwealth of Pennsylvania and the fifth most populous city in the United States. There are about 1.4 million people that reside in the greater Philadelphia area 46% male, and 54% female. The Greater Philadelphia region has become one of the major corporate centers in the United States. Many companies are locating or expanding facilities in the area. They are attracted by the area's location at the center of the country's largest market, the access to transportation, the availability of various persons in all different fields of work and the open land for industrial park development. Center City is still the financial, governmental, and cultural hub of the region. Concentrated efforts over the last several years have been to improve Philadelphia's reputation as a corporate host and the city is being discovered as an appealing place to live and work. Few cities in the country can match Philadelphia's historic attractions, and the city plays host to millions of tourists each year. Thus, tourism remains an important segment of the local economy.
Along with the many historic attractions, Philadelphia is home to the Philadelphia Phillies baseball team. The Philadelphia area has been home to the Phillies for 131 years now and the sport of baseball has never grown old within the Philadelphia community. They are the oldest, continuous, one-name, one-city franchise in all of sports to this day. Holding just over 1.4 million people in the city, the Phillies have provided great success ever since they started
March 10, 2014
Presented By:
Christopher Dillon
Robert Poli
Table of Contents
Background
Goals
Market Demographics
Fan Demographics
Ticket Packages Corporate/Group Packages Full Season Partial Season Individual Tickets
Promotions
Community Relations
Background
The Philadelphia area is located in a great area and is the second largest city along the east coast. It is the largest city in the commonwealth of Pennsylvania and the fifth most populous city in the United States. There are about 1.4 million people that reside in the greater Philadelphia area 46% male, and 54% female. The Greater Philadelphia region has become one of the major corporate centers in the United States. Many companies are locating or expanding facilities in the area. They are attracted by the area's location at the center of the country's largest market, the access to transportation, the availability of various persons in all different fields of work and the open land for industrial park development. Center City is still the financial, governmental, and cultural hub of the region. Concentrated efforts over the last several years have been to improve Philadelphia's reputation as a corporate host and the city is being discovered as an appealing place to live and work. Few cities in the country can match Philadelphia's historic attractions, and the city plays host to millions of tourists each year. Thus, tourism remains an important segment of the local economy.
Along with the many historic attractions, Philadelphia is home to the Philadelphia Phillies baseball team. The Philadelphia area has been home to the Phillies for 131 years now and the sport of baseball has never grown old within the Philadelphia community. They are the oldest, continuous, one-name, one-city franchise in all of sports to this day. Holding just over 1.4 million people in the city, the Phillies have provided great success ever since they started