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Philippine Journalist, Inc.

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Philippine Journalist, Inc.
Case 14
Philippine Journalist Inc.,
1. Time Context – October 20, 1972 (History and start of the experience of the company under martial law)
2. View Point – Mr. Eduardo B. Olaguer (Chairman of the Board and CEO)
3. Major Policy Statement - The Philippine Journalist Inc., is a publishing company of group of journal such as People’s journal, Journal Tonight etc. it is known for local and international standards in publishing journals, and aims to equal other company not only locally but also to other parts of the world by the following years to come.
4. Current Operational Policies
a. Management – As what the case shows, Poor management that resulted in many problems for the company especially in the event of the Martial Law.
b. Marketing – The PJI is a company known for publishing different kinds of journal, which is why advertising is not a big issue that need to be discussed. Well in their case, because of the martial law perhaps this was the greatest hindrance to the future plans of the company.
c. Finance – From the history of the company, it has shown the poor level of stocks of the company. This is mainly because of the Martial law that resulted to much more problems such as: unavailability of stocks, no transfer of book and no stock certificates were issued at that time.
d. Operations – The operations of the business was normal ever since the martial law started. Publishing different journals not only locally but also internationally.
e. Human resources – The company shows basic information about the structure of a business enterprise that compose the top, middle management and the rank and file.
5. Statement of the Problem – How will the PIJ resolve the DBP loan exposure and what are the steps to be undertaken to prevent things like this to happen again?
6. Statement of Objectives
a. Short-term objectives
i. To be able to balance the assets of the company that will suffice to its liabilities ii. To solve the negative book value of some

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