Piracy in Film Industry
Evaluating the Impact of Movie Piracy on the Tamil Movie Industry
Business Research Methodology Report
MS
Table of Contents Background description of the problem...................................................................................3 Main Research Problem............................................................................................................4 Scope of Research.....................................................................................................................5 Critical Review of Literature......................................................................................................5 Methodology.............................................................................................................................6 Conceptualisation..........................................................................................................6 Variables........................................................................................................................7 Hypotheses....................................................................................................................8
Sample selection.......................................................................................................................9 Limitations of survey...............................................................................................................11 Findings...................................................................................................................................12 Medium for spread of movie piracy............................................................................17 Cause of movie piracy.................................................................................................18 Location preference for watching movies...................................................................19
Business Research Methodology Report
MS
Table of Contents Background description of the problem...................................................................................3 Main Research Problem............................................................................................................4 Scope of Research.....................................................................................................................5 Critical Review of Literature......................................................................................................5 Methodology.............................................................................................................................6 Conceptualisation..........................................................................................................6 Variables........................................................................................................................7 Hypotheses....................................................................................................................8
Sample selection.......................................................................................................................9 Limitations of survey...............................................................................................................11 Findings...................................................................................................................................12 Medium for spread of movie piracy............................................................................17 Cause of movie piracy.................................................................................................18 Location preference for watching movies...................................................................19
Bibliography: 1. Ramayah T et all, ‘Testing a Causal Model of Internet Piracy Behaviour among University students’, Technology Management Lab, School of Management, University Sains Malaysia, European Journal of Scientific Research, Vol.29, No.2 (2009) 2. Freestone O & Mitchell W, ‘Generation Y Attitudes towards E‐ethics and Internet‐ related misbehaviours’, Journal of Business Ethics 3. India Consumer – Media & Entertainment (Movies) Research, Northbridge Capital Asia Report, November 2008 4. Yiwen Chen, Jianming Zhou, ‘The Effect of Internet on Consumer’s Pirated Behaviour in China’, School of Business Administration, South China University of Technology 5. Bhattacharjee, Gopal, Sanders, ‘Digital music and online sharing’, Communication of the ACM 24 | P a g e Appendix – Questionnaire used Objective: This survey is aimed at ascertaining the impact that piracy has on the Tamil movie industry. We intend to find the factors that influence the public to go for pirated versions of the movies rather than viewing them in cinema halls. All the details collected in this survey are purely for academic purposes only and will not be used for any other purpose. Name (optional): Sex: M / F Age Group: 60 years Marital Status: Single / Married Occupation: Student / Professional / Business / Other ______________ Income Group: Rs.30,000 Questions: Please put a tick mark in the box against the option that you feel fits as your response. 1. How frequently do you watch Tamil movies? Once a week [ ] Once in 2 weeks [ ] Once a month [ ] Once in 3 months [ ] Very rarely [ ] 2. What was the last Tamil movie that you watched? __________________________________ 3. How much on average do you spend on Tamil movie tickets? [ ] Rs.150 per ticket Rs.120‐150 per ticket [ ] Rs.100‐120 per ticket [ ] Rs.60‐100 per ticket [ ]