Preview

pizza hut

Better Essays
Open Document
Open Document
2072 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
pizza hut
Executive Summary

Pizza Hut is one of the leading pizza restaurant companies in the world in terms of both the number of outlets and the percentage of market share that it holds. Pizza Hut’s main purposes are to provide foods and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come.
Pizza Hut believes a plentiful and leveraged diverse strategy is a competitive advantage. Their goal is to grow that competitive edge by fostering an inclusive culture. Diversity is a business strategy for Pizza Hut. It's an intentional choice that creates sustainable competitive advantage.This report provides an analysis and evaluation of the current and prospective liquidity and financial stability of Pizza Hut. Methods of analysis include Company Overview, Entry Strategies, Entry Restrictions, Political, Cultural Values, Economical Conditions, CSR programs, Marketing Mix, etc.

Company Overview

Early History:
Pizza Hut was founded in June 15, 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. When a friend suggested opening a pizza parlor—then a rarity—they agreed that the idea could prove successful, and they borrowed $600 from their mother to start a business with partner John Bender. Renting a small building at 503 South Bluff in downtown Wichita and purchasing secondhand equipment to make pizzas, the Carneys and Bender opened the first Pizza Hut restaurant; on opening night, they gave pizza away to encourage community interest. A year later, in 1959, Pizza Hut was incorporated in Kansas, and Dick Hassur opened the first franchise unit in Topeka.

Pizza Hut Today:
Pizza Hut is not only the acknowledged leader of pizza industry worldwide, but it is also the world’s largest pizza chain with more than 6,100 restaurants in the United States and over 5,500 restaurants in 97 countries and territories around the world, employing more than 300,000

You May Also Find These Documents Helpful

  • Powerful Essays

    New Product Launch Part II

    • 2923 Words
    • 12 Pages

    More and more people are enjoying the convenience and ease of dining out or ordering in. It has become socially predominant for individuals to enjoy casual dining experiences. Pizza Hut is largely portrayed as a family restaurant offering quality food, reasonable prices, and a memorable experience. However, customers are more likely than before to demand additional choices and typically view the experience of dining out as a social event. Fast foods and pizza are typically preferred over higher end dining experiences. This gives Pizza Hut a prime place in the market both domestically and internationally.…

    • 2923 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Because of this boom in demand, pizzerias began their expansion between the mid-1940s and early-1960s. Companies that were founded in this timeframe that would become mainstays and market leaders in the pizza business include Pizza Hut, Little Caesars, and Domino's.…

    • 4313 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    1942 - Carl Rogers developed client-centered therapy and publishes Counseling and Psychotherapy. His approach encourages respect and positive regard for patients.…

    • 202 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Papa John's

    • 1757 Words
    • 8 Pages

    Papa John’s is the world’s third largest pizza chain, trailing Pizza Hut and Dominos. (Exhibit 4, pg. 11) Although Papa John’s has established a notable amount of success in the industry, to have only existed for a shorter period of time than its rivals, there are existing opportunities that would help Papa John’s to gain competitive advantage and build on its core competencies.…

    • 1757 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Pizza Usa

    • 618 Words
    • 3 Pages

    Pizza USA must develop a consistent and effective pizza delivery service that will potentially increase pizza sales. It needs to create a unique and differentiated delivery service that will build and increase customer loyalty. Furthermore, it must design ways and processes that will address certain customer demands.…

    • 618 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Environmental Scan

    • 1565 Words
    • 7 Pages

    The fast food culture in the United States has grown from a $6 billion-a-year industry in 1970 to a massive corporate franchising empire earning more than $170 billion in annual revenue (Food Empowerment Project, 2010). Leading the way in the fast food culture is the pizzeria industry. The pizza industry is a highly competitive market. Although there are many pizza makers ranging from local pizzerias to international franchises, Domino’s Pizza, Inc., and Pizza Hut, Inc. are two major restaurants within the industry. In 2009…

    • 1565 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    How Pizza Has Evolved

    • 788 Words
    • 4 Pages

    In 1958 two brothers created a Pizza place like none before. Pizza Hut today is an international franchise with over 6000 stores nationwide. In the beginning Pizza Hut only had one store, but as soon as they realized their business was doing well…

    • 788 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Pizza Hut

    • 263 Words
    • 2 Pages

    It is known to all pizza hut always provides high quality type pizza and it is the largest pizza producer company from the beginning of the company.…

    • 263 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Pizza Hut in Australia

    • 2340 Words
    • 10 Pages

    As we sitting down to dinner eating pizza from Pizza Hut and watching television, we see an ad for Australia and there eating habits. We wonder if Pizza Hut operates in Australia. Indeed, we found out that Pizza Hut is a successful franchise in Australia and counts “around 325 stores” (Our Story, 2008)In order to understand Pizza Hut’s success story in Australia, we are going to compare how Pizza Hut operates in Australia compare to the United States. We will decide evaluate which country is better for Pizza-Hut’s business.…

    • 2340 Words
    • 10 Pages
    Best Essays
  • Good Essays

    At present 2,708 of Pizza Hut’s 4,496 stores are franchises. The rest are run directly by corporate headquarters. In Western Washington the franchise for Pizza Hut has been given to Emerald City.…

    • 4401 Words
    • 18 Pages
    Good Essays
  • Powerful Essays

    The fast-food industry has been one of the most successful industries even with the economic meltdown that occurred in 2008; its success is due to the relative low cost of its products and Pizza Hut is an example. Established in the United States in 1958 by two brothers, the company has since grown from being local company to an international company with over…

    • 4591 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    The first Pizza Hut store was established in 1958 by Dan and Frank Carney two college students from Wichita, Kansas. In 1981 Pizza Hut became the largest pizza restaurant chain in the world in both sales and number of restaurant which had a…

    • 4535 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Pizza Hut

    • 873 Words
    • 4 Pages

    Pizza Hut started to respond to the Domino's threat by quickly launching delivery-only units, mainly in the metropolitan areas. The company-ran delivery-only service has not been profitable, possibly due to the high cost in deploying the Customer Service Center (CSC) and acquiring vehicles for delivery. On the other hand, the delivery service launched by Pizza Hut's franchisees has been mostly successful and profitable. The markets selected by franchisees for delivery service had solid performance in traditional restaurant format. The cost of CSC and vehicles has also been saved through alternative solutions.…

    • 873 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Pizza Hut Case Study

    • 290 Words
    • 2 Pages

    However, the Pizza Hut restaurant eat-in &carry –out business attracted 79% of the consumers in 1986. Those mixed consumers viewed pizza as a personal, sensual experience. The restaurant offered convenient family atmosphere and provide them high quality product at a reasonable price. Pizza was widely accepted across the U.S. regardless of its popularity in northern and eastern…

    • 290 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Pizza Hut, Inc. is the largest pizza restaurant in the world in terms of both the number of outlets and the percentage of market share it holds. On June 15th, 1958, two brothers Dan and Frank Carney opened the first Pizza Hut restaurant in Wichita, Kansas. A friend suggested to them that they should open a pizza palor, the brothers agreed that the idea could prove successful. The Carney brothers borrowed $600 from their mother to start the business with friend John Bender. Renting a small building in downtown Wichita and purchasing second hand equipment to make pizzaz, the Carneys and Bender opened the first Pizza Hut restaurant. On the opening night of the restaurant, they gave pizza away to encourage community interest. Pizza Hut, Inc. oversees more than 11,000 pizza restaurants and delivery outlets in 90 countries, for example, Trinidad and Tobago, worldwide. A Pizza Hut restaurant is characterized by a particular freestanding design with a prominent red roof. The restaurants are full-service, eat-in/carryout with about 60-90 seatings, open from 11 a.m. to midnight. Pizza Hut delivers pizzas, pasta and wings. They were not only the first to provide America with Pan Pizza, but they were also the first ever online purchase.…

    • 1052 Words
    • 4 Pages
    Better Essays

Related Topics