Pizza Hut is one of the leading pizza restaurant companies in the world in terms of both the number of outlets and the percentage of market share that it holds. Pizza Hut’s main purposes are to provide foods and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come.
Pizza Hut believes a plentiful and leveraged diverse strategy is a competitive advantage. Their goal is to grow that competitive edge by fostering an inclusive culture. Diversity is a business strategy for Pizza Hut. It's an intentional choice that creates sustainable competitive advantage.This report provides an analysis and evaluation of the current and prospective liquidity and financial stability of Pizza Hut. Methods of analysis include Company Overview, Entry Strategies, Entry Restrictions, Political, Cultural Values, Economical Conditions, CSR programs, Marketing Mix, etc.
Company Overview
Early History:
Pizza Hut was founded in June 15, 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. When a friend suggested opening a pizza parlor—then a rarity—they agreed that the idea could prove successful, and they borrowed $600 from their mother to start a business with partner John Bender. Renting a small building at 503 South Bluff in downtown Wichita and purchasing secondhand equipment to make pizzas, the Carneys and Bender opened the first Pizza Hut restaurant; on opening night, they gave pizza away to encourage community interest. A year later, in 1959, Pizza Hut was incorporated in Kansas, and Dick Hassur opened the first franchise unit in Topeka.
Pizza Hut Today:
Pizza Hut is not only the acknowledged leader of pizza industry worldwide, but it is also the world’s largest pizza chain with more than 6,100 restaurants in the United States and over 5,500 restaurants in 97 countries and territories around the world, employing more than 300,000