Pizza Hut in Australia
Table of Contents
Operations 2
Hofstede’s Dimensions 3
Geography 4
Social Class 4
Ethnicities 5
Legal System 6
Starting a Business 6
Economic System 7
Economic Comparison Table 8
Works Cited 10
[pic]
Pizza Hut in Australia
Operations
As we sitting down to dinner eating pizza from Pizza Hut and watching television, we see an ad for Australia and there eating habits. We wonder if Pizza Hut operates in Australia. Indeed, we found out that Pizza Hut is a successful franchise in Australia and counts “around 325 stores” (Our Story, 2008)In order to understand Pizza Hut’s success story in Australia, we are going to compare how Pizza Hut operates in Australia compare to the United States. We will decide evaluate which country is better for Pizza-Hut’s business.
The first Pizza Hut was implemented in 1958, in Wichita, Kansas and was soon after developed into a growing pizza franchise (Our Story, 2008). Pizza Hut is a food and service provider and is mainly a take-out service in Australia with a few places where an indoor dinning service is provided. Most of the items on the menu are similar in both countries. Australia also has a few specialties made of different types of meat such as “mildly smoked kransky” which is a smoked, spicy and juicy sausage made to the authentic Dutch recipe with cheese (Pizza Hut Australia). Australian also likes to replace tomato sauce with BBQ sauce on their pizza (Pizza Hut Australia). Since Pizza is in the food industries, they do not serve to any other country besides their own.
Pizza Huts premier target market in the United States and in Australia are students, families and Wi-Fi lovers. The company was able to attract families by introducing pasta in the menu. The Pizza Mia which is a large portions of pasta and only cost five dollars when you buy three or more of them” (Pizza Hut targets families in Pizza Mia launch, 2008). Paying a low price and getting enough
Operations 2
Hofstede’s Dimensions 3
Geography 4
Social Class 4
Ethnicities 5
Legal System 6
Starting a Business 6
Economic System 7
Economic Comparison Table 8
Works Cited 10
[pic]
Pizza Hut in Australia
Operations
As we sitting down to dinner eating pizza from Pizza Hut and watching television, we see an ad for Australia and there eating habits. We wonder if Pizza Hut operates in Australia. Indeed, we found out that Pizza Hut is a successful franchise in Australia and counts “around 325 stores” (Our Story, 2008)In order to understand Pizza Hut’s success story in Australia, we are going to compare how Pizza Hut operates in Australia compare to the United States. We will decide evaluate which country is better for Pizza-Hut’s business.
The first Pizza Hut was implemented in 1958, in Wichita, Kansas and was soon after developed into a growing pizza franchise (Our Story, 2008). Pizza Hut is a food and service provider and is mainly a take-out service in Australia with a few places where an indoor dinning service is provided. Most of the items on the menu are similar in both countries. Australia also has a few specialties made of different types of meat such as “mildly smoked kransky” which is a smoked, spicy and juicy sausage made to the authentic Dutch recipe with cheese (Pizza Hut Australia). Australian also likes to replace tomato sauce with BBQ sauce on their pizza (Pizza Hut Australia). Since Pizza is in the food industries, they do not serve to any other country besides their own.
Pizza Huts premier target market in the United States and in Australia are students, families and Wi-Fi lovers. The company was able to attract families by introducing pasta in the menu. The Pizza Mia which is a large portions of pasta and only cost five dollars when you buy three or more of them” (Pizza Hut targets families in Pizza Mia launch, 2008). Paying a low price and getting enough
Cited: Doing Business. (2009). Retrieved 10 1, 2009, from Doing Business: http://www.doingbusiness.org/ExploreTopics/StartingBusiness/Details.aspx?economyid=197 Doing Business itim International. (1967-2009). Retrieved 9 27, 2009, from Geert Hofstede Cultural Dimensions: http://www.geert-hofstede.com/hofstede_united_states.shtml itim International Our Story. (2008). Retrieved 10 2, 2009, from Pizza Hut: http://www.pizzahut.com.au/about_us/our_story Pizza Hut Australia Pizza Hut targets families in Pizza Mia launch. (2008, 6 22). Retrieved 10 2, 2009, from Marketing Site: http://www.marketingmag.com.au/news/view/pizza-hut-targets-families-in-pizza-mia-launch-1349# Students of the World Students of the World. (2006, 10 10). Retrieved 9 27, 2009, from Students of the World: http://www.studentsoftheworld.info/country_information.php?Pays=AUS Students of the World Students of the World. (2008, 10 15). Retrieved 9 27, 2009, from Students of the World: http://www.studentsoftheworld.info/infopays/wfb.php3?CODEPAYS=AUS Measures of Australia 's Progress: Summary Indicators, 2009(2009, September 10) Australia 's Biggest 10 companies (2009, October 05). Smart company, Retrieved from http://www.smartcompany.com.au/resources-and-energy/australia-s-biggest-10-companies.html Economic System in Australia (2007) GNI per capita (2009, February 11). Undata, Retrieved from http://data.un.org/Data.aspx?q=gni&d=SOWC&f=inID%3a94 Bureau of Labor Statistics (2009, October 02)