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Marketing Plan of a Pizza House

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Marketing Plan of a Pizza House
Marketing Plan of a pizza parlor THE PIZZA OVEN.
Prepared By

COURSE : MKT 202
SECTION : 8

DATE OF SUBMISSION: 14th DECEMBER, 2009

|Contents |Page No. |
|Executive Summary |3 |
|Objectives |4 |
|Current Market Situation |4 |
|Market Description |4 |
|Product Review |5 |
|Competitive Review |6 |
|Distribution Review |6 |
|SWOT Analysis |6-9 |
|Objectives and Issues |9-10 |
|Marketing Strategy |10-11 |
|Positioning |11 |
|Product Strategy |11-12 |
|Pricing Strategy
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