Pizza Hut
Global marketing
Final Project
Done by:
Mohammad Awji
Nouf El Sabbagh
Ayman Hallal
Sara Khamis
Moufid Assi
Submitted to: Dr. Rifaat Abdullah
Spring: 2009-2010
OUTLINE
I. Introduction about Pizza Hut A. Type of industry B. Size of the business C. Historical information about Pizza Hut 1. Market Share 2. Profits 3. Turnover Rate 4. Suppliers, Customers & Competitors II. Problem & Purpose of the Research III. Exploratory Research(Identify the Problem) IV. Research Methods A. Sample Selection B. Sample Size C. Data Gathering Techniques D. Materials & Procedures Used E. Statistical Data & Test * Summary of data Collected, Statistical Analyze & Conclusion * Appendixes, Tables & Figures I. Introduction about Pizza Hut
Pizza Hut is the largest pizzaBackground restaurant company in the world based in Addison, Texas, USA specializing in employing more it has 34,000 outlets in 100 countries American- style pizza than 300,000 people Our story began with one smallHistory restaurant and two young brothers - Dan and Frank Carney. In 1958 they were struck by inspiration, and opened the first Pizza Hut in Wichita, Kansas, USA. Borrowing $600 from their mother, they purchased some second-hand equipment. When they were setting up, they only had room for 25 seats - and the restaurant sign only had space for nine letters. They wanted 'Pizza' in the name, which left space for just 3 more letters. Because the building looked like a hut, Pizza Hut was born. October 1997, Family ties Transformation Phase 1977 Pizza Hut was acquired off the restaurant businesses (PizzaPepsiCo spun Hut, KFC and Taco Bell) by one of the true giants of international business: Tricon officially became YUM! Tricon was founded. May 16, 2002 PepsiCo, Inc. Pizza Hut shared its Brands with the addition of two leadership position with such new brands,
Final Project
Done by:
Mohammad Awji
Nouf El Sabbagh
Ayman Hallal
Sara Khamis
Moufid Assi
Submitted to: Dr. Rifaat Abdullah
Spring: 2009-2010
OUTLINE
I. Introduction about Pizza Hut A. Type of industry B. Size of the business C. Historical information about Pizza Hut 1. Market Share 2. Profits 3. Turnover Rate 4. Suppliers, Customers & Competitors II. Problem & Purpose of the Research III. Exploratory Research(Identify the Problem) IV. Research Methods A. Sample Selection B. Sample Size C. Data Gathering Techniques D. Materials & Procedures Used E. Statistical Data & Test * Summary of data Collected, Statistical Analyze & Conclusion * Appendixes, Tables & Figures I. Introduction about Pizza Hut
Pizza Hut is the largest pizzaBackground restaurant company in the world based in Addison, Texas, USA specializing in employing more it has 34,000 outlets in 100 countries American- style pizza than 300,000 people Our story began with one smallHistory restaurant and two young brothers - Dan and Frank Carney. In 1958 they were struck by inspiration, and opened the first Pizza Hut in Wichita, Kansas, USA. Borrowing $600 from their mother, they purchased some second-hand equipment. When they were setting up, they only had room for 25 seats - and the restaurant sign only had space for nine letters. They wanted 'Pizza' in the name, which left space for just 3 more letters. Because the building looked like a hut, Pizza Hut was born. October 1997, Family ties Transformation Phase 1977 Pizza Hut was acquired off the restaurant businesses (PizzaPepsiCo spun Hut, KFC and Taco Bell) by one of the true giants of international business: Tricon officially became YUM! Tricon was founded. May 16, 2002 PepsiCo, Inc. Pizza Hut shared its Brands with the addition of two leadership position with such new brands,