Pizza Hut
“Should Pizza Hut open a new outlet in Baroda?”
Word count:4059(without abstract)
Abstract
Pizza Hut is the largest restaurant chain with over 123 restaurant crossways in 32 cities. Pizza Hut is planning to open a new outlet in Baroda. Consequently, Pizza Hut believes that they can increase their growth by forthcoming outlet successfully. Executives at Pizza Hut are currently investigating various methods in support of opening a new outlet.
This essay aims to answer the following question:
“Should Pizza Hut open a new outlet in Baroda?”
In order to reach a valid conclusion, analysis of both qualitative and quantitative factors were conducted. The primary data was obtained through interviewing the Manager of Pizza Hut in Baroda’s present outlet. Additionally, questionnaires were distributed among the other. Business techniques such as the ansoff matrix, cost analysis, pest-g analysis, swot analysis, and investment appraisal were conducted and implemented in order to collect the data. This essay recommends that Pizza Hut should open a new outlet as a means of augmenting domestic sales. The questionnaire was conducted in Baroda, Gujarat; therefore the response received from the customers only presented the views of them in Baroda and not the whole of Baroda, and it only presents limited view in the locality near proposed site of Pizza Hut’ outlet. Consequently, further research will have to be undertaken in Baroda to determine if opening a new outlet will be a successful to increase growth in Baroda.
Word count : 227
Table of content
Introduction ………………………………….4
Research question…………………………6
Theoretical framework………………….7
Methodology………………………………….8
Market research…………………………….9
Analysis of market research………..11
Swot analysis ………………………………12
Ansoff’s matrix………………………………15
Pest-g…………………………………………….17
Competitor analysis……………………….18
Cost analysis…………………………………..19
Investment
Word count:4059(without abstract)
Abstract
Pizza Hut is the largest restaurant chain with over 123 restaurant crossways in 32 cities. Pizza Hut is planning to open a new outlet in Baroda. Consequently, Pizza Hut believes that they can increase their growth by forthcoming outlet successfully. Executives at Pizza Hut are currently investigating various methods in support of opening a new outlet.
This essay aims to answer the following question:
“Should Pizza Hut open a new outlet in Baroda?”
In order to reach a valid conclusion, analysis of both qualitative and quantitative factors were conducted. The primary data was obtained through interviewing the Manager of Pizza Hut in Baroda’s present outlet. Additionally, questionnaires were distributed among the other. Business techniques such as the ansoff matrix, cost analysis, pest-g analysis, swot analysis, and investment appraisal were conducted and implemented in order to collect the data. This essay recommends that Pizza Hut should open a new outlet as a means of augmenting domestic sales. The questionnaire was conducted in Baroda, Gujarat; therefore the response received from the customers only presented the views of them in Baroda and not the whole of Baroda, and it only presents limited view in the locality near proposed site of Pizza Hut’ outlet. Consequently, further research will have to be undertaken in Baroda to determine if opening a new outlet will be a successful to increase growth in Baroda.
Word count : 227
Table of content
Introduction ………………………………….4
Research question…………………………6
Theoretical framework………………….7
Methodology………………………………….8
Market research…………………………….9
Analysis of market research………..11
Swot analysis ………………………………12
Ansoff’s matrix………………………………15
Pest-g…………………………………………….17
Competitor analysis……………………….18
Cost analysis…………………………………..19
Investment