Mktg 205 Week 3 Essay
Abstract
The development of the distribution system starts with the selection of channel members. It then shifts the focus onto managing the channel; set of independent organizations that are involved in making the product, Pizza Hut for this overview, that is available to the business and/or the consumer. The overall definitive purpose is to make the product available to the end user, known as the consumers.
Pizza Hut; Production to Consumer
Starting with the selection of channel members followed by managing the channels, ending with making Pizza Hut’s pizza available to the end users is how to develop a distribution system. This is how to make pizza available to consumers in order for Pizza Hut to profit and grow. Choosing the levels, members, and knowing the needs of the targeted market is important in order to make the goal of a successful business.
Channel members add the much needed value to the process. One way is that they are very informative and can/do provide the knowledge about the given product; pizza, at Pizza Hut in this paper. The channel members are responsible to know how to promote the product. For Pizza Hut, placing promotional marketing ads in various coupon books could be a great strategy for getting new customers. Also, using the newspaper is another great promoting idea. Social media sites such as Facebook can be a great marketing tool. Matching the products to the needs of the customer is a huge promoting value. Another would be upselling; asking a customer if they would like wings with their pizza, while making them sound irresistible. The channel of distribution is how products are passed from where they are made onto the retailer or consumers. The pizzas are made and packaged, sent to the Pizza Huts, made and sold to customers. They want fresh, tasty pizzas that they are able to sell to consumers that enjoy them and come back again and again. Having a channel of distribution is important in order to have
The development of the distribution system starts with the selection of channel members. It then shifts the focus onto managing the channel; set of independent organizations that are involved in making the product, Pizza Hut for this overview, that is available to the business and/or the consumer. The overall definitive purpose is to make the product available to the end user, known as the consumers.
Pizza Hut; Production to Consumer
Starting with the selection of channel members followed by managing the channels, ending with making Pizza Hut’s pizza available to the end users is how to develop a distribution system. This is how to make pizza available to consumers in order for Pizza Hut to profit and grow. Choosing the levels, members, and knowing the needs of the targeted market is important in order to make the goal of a successful business.
Channel members add the much needed value to the process. One way is that they are very informative and can/do provide the knowledge about the given product; pizza, at Pizza Hut in this paper. The channel members are responsible to know how to promote the product. For Pizza Hut, placing promotional marketing ads in various coupon books could be a great strategy for getting new customers. Also, using the newspaper is another great promoting idea. Social media sites such as Facebook can be a great marketing tool. Matching the products to the needs of the customer is a huge promoting value. Another would be upselling; asking a customer if they would like wings with their pizza, while making them sound irresistible. The channel of distribution is how products are passed from where they are made onto the retailer or consumers. The pizzas are made and packaged, sent to the Pizza Huts, made and sold to customers. They want fresh, tasty pizzas that they are able to sell to consumers that enjoy them and come back again and again. Having a channel of distribution is important in order to have
References: Brandweek, Hein, Kenneth (2005) Pizza Hut, Papa John 's Position for Pan Pie Profits. 10644318, 9/26/2005, Vol. 46, Issue 34; retrieve @ http://ehis.ebscohost.com.proxy.cecybrary.com/ehost/detail?sid=2955ece3-ed8f-4364-b072-8224f74b540d%40sessionmgr113&vid=4&hid=7&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=aph&AN=18543706 Leggett, K (2013) Seven Steps to Improving Your Customer Service, CRM Magazine, 17(6), 16 Retrieve @ http://ehis.ebscohost.com.proxy.cecybrary.com/ehost/detail?vid=15&sid=2955ece3-ed8f-4364-b072-8224f74b540d%40sessionmgr113&hid=7&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=aph&AN=88280977 Liddle, A. J. (2008). Technology lets chains give consumers more order channels. Nation 's Restaurant News, 42(7), 30. Retrieved from http://search.proquest.com/docview/229373358?accountid=144459 Melcher, A.J. & Beller, R (1967) Toward a Theory of Organization Communication: Consideration in Channel Selection. Academy of Management Journal, 10(1), 39-52; retrieve @ http://ehis.ebscohost.com.proxy.cecybrary.com/ehost/pdfviewer/pdfviewer?sid=32ce5ef9-2c13-48e4-884a-fd8f70407b43%40sessionmgr14&vid=4&hid=110 Mullins, T.W. & Walker, O.C. (ND) Distribution Channels Zuber, A. (1998). Pizza hut 's 'main path ' units target on-the-go business. Nation 's Restaurant News, 32(21), 3-3, 91. Retrieve @ http://search.proquest.com/docview/229328845?accountid=144459