Pizzahut Environmental Forces
Environmental forces
The environmental forces are the external forces of Pizza Hut that will directly or indirectly influence the organization. There are six environmental forces of Pizza Hut such as competitive, economic, political, legal and regulatory, technological, and socio cultural.
Competitive Forces
There are 3 types of competitors that Pizza Hut faced on which include brand competitors, generic competitors and total budget competitors.
The brand competitors of Pizza Hut such as Domino’s Pizza and Papa John’s Pizza are the firms that sell pizza with similar features and benefits to the same customers at similar prices. Pizza Hut should do more advertising so that customers can differentiate them from other brand competitors. Brand competitors are the most significant of Pizza Hut because customers will compare the different product and choose the best firms for them.
The generic competitors such as McDonald’s, KFC’s, and Burger King’s provide very different products that satisfy the same basic customer need. In this competition, customers search for fast food that can satisfy their hunger. Customers can choose whether to eat burger at McDonald or pizza at Pizza Hut to satisfy their hunger.
The total budget competitors of Pizza Hut might include burger, beverage, newspaper or fruits. If the price of Pizza Hut set too high and exceed the limited financial resources of the same customers, this will cause customers to shift to the other products that is more suitable for their budget. Consumers will consume more at Pizza Hut if their total budget is enough.
The type of Competitive Structure for Pizza Hut is monopolistic competition because there are many potential competitors such as Domino’s Pizza and Papa John’s Pizza in the economy. Besides that, Pizza Hut tries to differentiate it product from its competitors by always bring out some new special flavor that focus much more on cheesy pizza such as Big Shot Cheesy Pops Pizza so that
The environmental forces are the external forces of Pizza Hut that will directly or indirectly influence the organization. There are six environmental forces of Pizza Hut such as competitive, economic, political, legal and regulatory, technological, and socio cultural.
Competitive Forces
There are 3 types of competitors that Pizza Hut faced on which include brand competitors, generic competitors and total budget competitors.
The brand competitors of Pizza Hut such as Domino’s Pizza and Papa John’s Pizza are the firms that sell pizza with similar features and benefits to the same customers at similar prices. Pizza Hut should do more advertising so that customers can differentiate them from other brand competitors. Brand competitors are the most significant of Pizza Hut because customers will compare the different product and choose the best firms for them.
The generic competitors such as McDonald’s, KFC’s, and Burger King’s provide very different products that satisfy the same basic customer need. In this competition, customers search for fast food that can satisfy their hunger. Customers can choose whether to eat burger at McDonald or pizza at Pizza Hut to satisfy their hunger.
The total budget competitors of Pizza Hut might include burger, beverage, newspaper or fruits. If the price of Pizza Hut set too high and exceed the limited financial resources of the same customers, this will cause customers to shift to the other products that is more suitable for their budget. Consumers will consume more at Pizza Hut if their total budget is enough.
The type of Competitive Structure for Pizza Hut is monopolistic competition because there are many potential competitors such as Domino’s Pizza and Papa John’s Pizza in the economy. Besides that, Pizza Hut tries to differentiate it product from its competitors by always bring out some new special flavor that focus much more on cheesy pizza such as Big Shot Cheesy Pops Pizza so that