Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption… We need things consumed, burned up, worn out, replaced, and discarded at an ever increasing pace. (Lebow, Price Competition in 1955)
Planned obsolescence goes hand and hand with conspicuous consumption, the act of spending money to acquire luxury goods and services in order to publicly exhibit ones economic power. The 1950s was a time of immense consumption of household goods and services. Tupperware and kitchen appliances were products of vast majority that persistently improved and with conspicuous consumption, was bought. Car commercials today take advantage of American consumers with their annual announcements of new models. Every model is designed with the motive it will be bought. A model only a year older than the one previous can be expected now to include an MP3 playing stereo with hands free cell phone capabilities as well as higher miles per gallon and durability. Although the auto industry is trusted most with reliable products they are still infamous for their use of technical obsolescence. Technical obsolescence is when the cost of repairs is
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