Platinum Industry Analysis
Executive Summary
The word platinum sometimes enjoys a cache higher even than gold, as platinum albums and platinum credit cards attest in the South African markets. South Africa is the largest producer of platinum, producing above 70% of platinum in the world, followed by Russia and Australia. Three South African companies companies dominate
The number and scope of platinum's industrial uses have skyrocketed during this century to include neurosurgical and dental apparatus, drugs for cancer treatment, computer and automotive equipment. One of its most essential uses is in auto catalytic converters and within autocatalysts, platinum converts harmful emissions into carbon dioxide and water. Whereas traditionally, platinum had been used for jewellery with China, Japan and USA being the most consumer.
The demand for platinum is largely driven by the market, where
The analysis of platinum industry based on Porter’s Five Forces model reflect the extent to which the bargaining power of suppliers is limited since there are number of contracting companies providing goods and services to the few platinum mines. However there’s high level of entry barriers in the market due to the large capital investment required to establish the platinum mine with limited access to platinum as the resources. There’s relative low threat of substitute in this industry.
in the 19th century, platinum jewellery remained rare until high-temperature jewellers' torches were developed later. Once this development was made, jewellery makers were quick to take advantage of platinum.
According to the Macquarie Commodities Research (2011) it is expected that the rising demand from industrial and automobile sectors will result in a very tight supply-demand balance between 2011 and 2013. Deficits are however expected from 2013, onwards. This trend will result in an increase in market prices. The increase in price will also motivate investment. However, these changes are expected to take
The word platinum sometimes enjoys a cache higher even than gold, as platinum albums and platinum credit cards attest in the South African markets. South Africa is the largest producer of platinum, producing above 70% of platinum in the world, followed by Russia and Australia. Three South African companies companies dominate
The number and scope of platinum's industrial uses have skyrocketed during this century to include neurosurgical and dental apparatus, drugs for cancer treatment, computer and automotive equipment. One of its most essential uses is in auto catalytic converters and within autocatalysts, platinum converts harmful emissions into carbon dioxide and water. Whereas traditionally, platinum had been used for jewellery with China, Japan and USA being the most consumer.
The demand for platinum is largely driven by the market, where
The analysis of platinum industry based on Porter’s Five Forces model reflect the extent to which the bargaining power of suppliers is limited since there are number of contracting companies providing goods and services to the few platinum mines. However there’s high level of entry barriers in the market due to the large capital investment required to establish the platinum mine with limited access to platinum as the resources. There’s relative low threat of substitute in this industry.
in the 19th century, platinum jewellery remained rare until high-temperature jewellers' torches were developed later. Once this development was made, jewellery makers were quick to take advantage of platinum.
According to the Macquarie Commodities Research (2011) it is expected that the rising demand from industrial and automobile sectors will result in a very tight supply-demand balance between 2011 and 2013. Deficits are however expected from 2013, onwards. This trend will result in an increase in market prices. The increase in price will also motivate investment. However, these changes are expected to take