PLEST is a strategic planning tool used to evaluate the impact political, economic, social, and technological, Legal and Environment factors might have on a project. It involves an organisation considering the external environment before starting a project.
The PEST analysis is an important part of the project planning process:
• Political factors include areas such as tax policy, employment laws, environmental regulations, trade restrictions and tariffs and political stability.
• Economic factors are economic growth, interest rates, exchange rates and inflation rate.
• Social factors often look at the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety.
• Technological factors look at elements such as R&D activity, automation, technology incentives and the rate of technological change.
• Legal factors are health and safety laws, consumer laws and regulation
• Environmental factors are recycling, pollution
POLITICAL
Government policy affects Tesco and water aid in so many different ways this include government spending,tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. For example, if the government spends more on schools, this will increase the income of businesses that supply schools with books, equipment etc. Government also provides subsidies for some business activity - e.g. an employment subsidy to take on the long-term unemployed. The government regularly changes laws in line with its political policies. As a result Tesco and water aid continually have to respond to changes in the legal framework.
Tesco is been affect by environmental policies regularly. As one of the largest super market in UK Tesco produce large amount of waste and also it spend large amount money of transporting which pollute the environment. Tesco boasts about its progress on reducing waste and how it is