PMA Case 2 Sec B GR 1
Executive Summary
In this report we analyse the current situation of Genesis Pharmaceuticals and look at the possible problems faced by the organisation. The report addresses the options that can be taken by the company and evaluation of each option against the decision criteria.
Genesis Pharmaceuticals, a market leader in the Medical equipments and related services industry with 150 crores revenue, is facing challenges in achieving growth rates on par with the market growth rates due to ineffective systems. We suggest use of order tracking system and effective performance management to increase customer satisfaction, increase in sales and employee turnover.
Table of Contents
Situation Analysis 1
The Problem 2
Recommendations and Evaluation 2
Contingency Plan 3
Situation Analysis
Current Situation:
Genesis is market leader in medical equipment and supplies industry.
Losing its market share and growth rate is stagnated.
Customer dissatisfaction and high employee turnover
High turnaround time for order fulfillment.
Ineffective information communication system across office
Fierce competition from Life Sensor which has a shorter delivery cycle and also due to new entrants in the industry
Mr. Sanjay highlighted the problems and wanted to know the action plan ahead to address the problem in the East Zone.
The Problem
Contingency Plan
Options/Alternatives
1. Improving performance management system and provide training for tracking system The current system that is in place to manage employee performance is failing in multiple facets. Proper performance definitions are needed together with clear job descriptions that actually communicate to the employee the organizational goals and what is expected of them. Also this helps in carrying out performance reviews in a better way, this together with mandatory training on tracker system could eliminate majority of the issues.
2. Purchasing a new Information system(ERP based) Purchasing an ERP system will be
In this report we analyse the current situation of Genesis Pharmaceuticals and look at the possible problems faced by the organisation. The report addresses the options that can be taken by the company and evaluation of each option against the decision criteria.
Genesis Pharmaceuticals, a market leader in the Medical equipments and related services industry with 150 crores revenue, is facing challenges in achieving growth rates on par with the market growth rates due to ineffective systems. We suggest use of order tracking system and effective performance management to increase customer satisfaction, increase in sales and employee turnover.
Table of Contents
Situation Analysis 1
The Problem 2
Recommendations and Evaluation 2
Contingency Plan 3
Situation Analysis
Current Situation:
Genesis is market leader in medical equipment and supplies industry.
Losing its market share and growth rate is stagnated.
Customer dissatisfaction and high employee turnover
High turnaround time for order fulfillment.
Ineffective information communication system across office
Fierce competition from Life Sensor which has a shorter delivery cycle and also due to new entrants in the industry
Mr. Sanjay highlighted the problems and wanted to know the action plan ahead to address the problem in the East Zone.
The Problem
Contingency Plan
Options/Alternatives
1. Improving performance management system and provide training for tracking system The current system that is in place to manage employee performance is failing in multiple facets. Proper performance definitions are needed together with clear job descriptions that actually communicate to the employee the organizational goals and what is expected of them. Also this helps in carrying out performance reviews in a better way, this together with mandatory training on tracker system could eliminate majority of the issues.
2. Purchasing a new Information system(ERP based) Purchasing an ERP system will be