Polish Company
Polish/Cleaning Supply Market
The overall market for polish and cleaning supplies is stable and has grown at about the same rate as the economy. This steady pace was expected to continue in the future. The market for cleaning services and supplies was estimated to exceed $4.5 billion. Carlton competes in the 20% of this total market value in the industry. Even though we learned from the case that Carlton Polish had a “modest share of the national market” the company had an excellent reputation with very strong distributors in different regions.
Carlton Polish Company’s Strategy
Over the years of doing business Carlton has grown to build a strong foundation for the company. Carlton has a few different strategies that can help the company become more competitive and increase their market share. One of the strategies is to expand geographically into new areas to gain more customers. Another strategy is to improve the level of service the company provides to their current distributors so that they can increase sales through their existing customers. They can even acquire a few distributors to gain more knowledge and exposure. The company can also work to sell directly to end users without having to go through distributors. This might allow for the products to be less expensive as there is no middle man and also build more relationships directly with end users. Carlton can also improve its product line through acquisition which could help increase sales as well. Overall Carlton’s strategies have great potential and are doable and if implemented could lead the company to greater success. Based on the case Carlton had grown at a higher rate than the industry growth rate for the past 10 years. Considering the total market continues to grow and with Carlton’s respectable reputation, it is reasonable to say that the company has potential to increase their sales and earn more customers.
Carlton Polish Company’s worth
Carlton has been profitable for many
The overall market for polish and cleaning supplies is stable and has grown at about the same rate as the economy. This steady pace was expected to continue in the future. The market for cleaning services and supplies was estimated to exceed $4.5 billion. Carlton competes in the 20% of this total market value in the industry. Even though we learned from the case that Carlton Polish had a “modest share of the national market” the company had an excellent reputation with very strong distributors in different regions.
Carlton Polish Company’s Strategy
Over the years of doing business Carlton has grown to build a strong foundation for the company. Carlton has a few different strategies that can help the company become more competitive and increase their market share. One of the strategies is to expand geographically into new areas to gain more customers. Another strategy is to improve the level of service the company provides to their current distributors so that they can increase sales through their existing customers. They can even acquire a few distributors to gain more knowledge and exposure. The company can also work to sell directly to end users without having to go through distributors. This might allow for the products to be less expensive as there is no middle man and also build more relationships directly with end users. Carlton can also improve its product line through acquisition which could help increase sales as well. Overall Carlton’s strategies have great potential and are doable and if implemented could lead the company to greater success. Based on the case Carlton had grown at a higher rate than the industry growth rate for the past 10 years. Considering the total market continues to grow and with Carlton’s respectable reputation, it is reasonable to say that the company has potential to increase their sales and earn more customers.
Carlton Polish Company’s worth
Carlton has been profitable for many