Political Macroenvironment
MACRO-ENVIRONMENT
POLITICAL-LEGAL
FACTOR
IMPLICATION
EFFECT ON PRODUCT
Sin tax bill signed into law
More Filipinos will liberate from the vices of smoking and drinking and will help them start a healthy lifestyle.
Possible increase in sales revenue.
Universally Accessible Cheaper and Quality Medicines Act of 2008
Protect public health and ensure access to affordable quality drugs and medicines for all.
Decrease in sales because there may be a shift. From sports drink to medicines.
Food Safety Act of 2013
Strengthen the food regulatory system in the country to protect consumer health and facilitate market access of local foods and food products and for other purposes.
More buyers and increase in sales revenue.
Consumer Act of the Philippines
Protect the interest of the consumer, promote his general welfare and to establish standards of conduct for business and industry.
Brand awareness of the consumers that may result to market share and customer loyalty.
E-Vat
Higher tax
Higher cost, increase in the prices of goods and decrease in sales and profit.
Sin tax bill signed into law
The “sin tax” law was already signed by the President and is projected to generate P33.96 billion in revenue in the first year of implementation.
The law raising taxes on tobacco and alcohol will be implemented starting Jan. 1 2013.
The law was a victory against the powerful tobacco lobby and would provide extra funds for better healthcare and facilities. The President said the increased revenues would benefit more people under the universal healthcare program and enable Filipinos to avail themselves of new and/or improved clinics and hospitals.
“The fundamental principle of this law is unequivocal: We want health benefits within reach of everyone, rich or poor, because every Filipino’s life is sacred. We will elevate the quality of public health of our nation. This will be the key to the nation robustly benefiting from the
POLITICAL-LEGAL
FACTOR
IMPLICATION
EFFECT ON PRODUCT
Sin tax bill signed into law
More Filipinos will liberate from the vices of smoking and drinking and will help them start a healthy lifestyle.
Possible increase in sales revenue.
Universally Accessible Cheaper and Quality Medicines Act of 2008
Protect public health and ensure access to affordable quality drugs and medicines for all.
Decrease in sales because there may be a shift. From sports drink to medicines.
Food Safety Act of 2013
Strengthen the food regulatory system in the country to protect consumer health and facilitate market access of local foods and food products and for other purposes.
More buyers and increase in sales revenue.
Consumer Act of the Philippines
Protect the interest of the consumer, promote his general welfare and to establish standards of conduct for business and industry.
Brand awareness of the consumers that may result to market share and customer loyalty.
E-Vat
Higher tax
Higher cost, increase in the prices of goods and decrease in sales and profit.
Sin tax bill signed into law
The “sin tax” law was already signed by the President and is projected to generate P33.96 billion in revenue in the first year of implementation.
The law raising taxes on tobacco and alcohol will be implemented starting Jan. 1 2013.
The law was a victory against the powerful tobacco lobby and would provide extra funds for better healthcare and facilities. The President said the increased revenues would benefit more people under the universal healthcare program and enable Filipinos to avail themselves of new and/or improved clinics and hospitals.
“The fundamental principle of this law is unequivocal: We want health benefits within reach of everyone, rich or poor, because every Filipino’s life is sacred. We will elevate the quality of public health of our nation. This will be the key to the nation robustly benefiting from the