Porters Five Forces And Apple Inc.
Apple, Inc.
Group No. 3
Stephen Combs, Elizabeth Hardee, Melissa Sutton
February 12, 2014
The Company What better time to explore the past, present, and future of Apple, Inc. than at the celebration of Macintosh’s 30th birthday? Apple began in 1976 in Cupertino, California, when three men, Steve Jobs, Steve Wozniak, and Ronald Wayne, decided to start a company that specialized in personal computers. The company began as Apple Computer, Inc. The Apple I was the first product offered by Apple. It was a basic computer kit that included a CPU, RAM, and basic textual-video chips, which is less than what we consider to be a complete personal computer today. (Wikipedia) Apple then produced the Apple II and Apple III, all designed by Wozniak, before the turn of 1980. 1984 was the birth year of the first Macintosh computer. The Macintosh’s success is said by many to be owed to its marketing campaign. It was first introduced to the world in a still-famous commercial aired during the third quarter of the Super Bowl XVIII. Due to a power struggle between CEO John Sculley and Steve Jobs, Jobs resigned from Apple in 1985 and founded NeXT, Inc. After many failed attempts in the 1990s by Apple to create advanced operating systems and hardware, as well as two CEO changes, Apple purchased NeXT, Inc. and brought Jobs back as an advisor. Stock prices continued to drop under CEO Gil Amelio, and the board of directors replaced him with Steve Jobs as the interim CEO. Jobs immediately began making changes to Apple. (Wikipedia) The early 2000s was a major turning point for Apple, beginning with the introduction of the first Apple Retail Store. That was followed by the creation of the iPod and the iTunes music store, both of which took off within the first several months of being introduced to the public. The iTunes store is still the leading MP3 store in the world dominating its competition. Apple’s stock went from $6 per share to $80 per share within three years
Group No. 3
Stephen Combs, Elizabeth Hardee, Melissa Sutton
February 12, 2014
The Company What better time to explore the past, present, and future of Apple, Inc. than at the celebration of Macintosh’s 30th birthday? Apple began in 1976 in Cupertino, California, when three men, Steve Jobs, Steve Wozniak, and Ronald Wayne, decided to start a company that specialized in personal computers. The company began as Apple Computer, Inc. The Apple I was the first product offered by Apple. It was a basic computer kit that included a CPU, RAM, and basic textual-video chips, which is less than what we consider to be a complete personal computer today. (Wikipedia) Apple then produced the Apple II and Apple III, all designed by Wozniak, before the turn of 1980. 1984 was the birth year of the first Macintosh computer. The Macintosh’s success is said by many to be owed to its marketing campaign. It was first introduced to the world in a still-famous commercial aired during the third quarter of the Super Bowl XVIII. Due to a power struggle between CEO John Sculley and Steve Jobs, Jobs resigned from Apple in 1985 and founded NeXT, Inc. After many failed attempts in the 1990s by Apple to create advanced operating systems and hardware, as well as two CEO changes, Apple purchased NeXT, Inc. and brought Jobs back as an advisor. Stock prices continued to drop under CEO Gil Amelio, and the board of directors replaced him with Steve Jobs as the interim CEO. Jobs immediately began making changes to Apple. (Wikipedia) The early 2000s was a major turning point for Apple, beginning with the introduction of the first Apple Retail Store. That was followed by the creation of the iPod and the iTunes music store, both of which took off within the first several months of being introduced to the public. The iTunes store is still the leading MP3 store in the world dominating its competition. Apple’s stock went from $6 per share to $80 per share within three years
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