Pos System in 7-11
7-Eleven's lessons from Japan
CHPTER 1
In today's world economy is unstoppable trend toward the integration of the global market, international competition in business direction, the Internet, knowledge-based economy, as represented by the Internet, knowledge-based economy, high and new technology to meet the needs of consumers at the core of the new economy to develop rapidly. The new economic development requirements that the marketing must be met the needs of new market development, marketing needs to identify customer needs and desires, to identify an organization can best serve the target market, design the appropriate products, services and plan to meet the needs of these markets. With the aim to build a specific value of the relationship between customer satisfactions and to create profits. Network marketing is a series of market behavior, which to use on-line networks, computer communications and interactive digital media to achieve the goal
What is the reason for 7-Eleven Japan led the company to achieve such impressive results? The main reason is 7-elevn could be communicated with consumers by e-business strategy.
History of 7-eleven stores
The Story of Convenience Shopping
7-Eleven pioneered the convenience store concept way back in 1927 at the Southland Ice Company in Dallas, Texas. In addition to selling blocks of ice to refrigerate food, an enterprising ice dock employee began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, and convenience retailing was born!
The company's first convenience outlets were known as Tote'm stores since customers "toted" away their purchases, and some even sported genuine Alaskan totem poles in front. In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company's corporate name was changed from The Southland Corporation to 7-Eleven,
CHPTER 1
In today's world economy is unstoppable trend toward the integration of the global market, international competition in business direction, the Internet, knowledge-based economy, as represented by the Internet, knowledge-based economy, high and new technology to meet the needs of consumers at the core of the new economy to develop rapidly. The new economic development requirements that the marketing must be met the needs of new market development, marketing needs to identify customer needs and desires, to identify an organization can best serve the target market, design the appropriate products, services and plan to meet the needs of these markets. With the aim to build a specific value of the relationship between customer satisfactions and to create profits. Network marketing is a series of market behavior, which to use on-line networks, computer communications and interactive digital media to achieve the goal
What is the reason for 7-Eleven Japan led the company to achieve such impressive results? The main reason is 7-elevn could be communicated with consumers by e-business strategy.
History of 7-eleven stores
The Story of Convenience Shopping
7-Eleven pioneered the convenience store concept way back in 1927 at the Southland Ice Company in Dallas, Texas. In addition to selling blocks of ice to refrigerate food, an enterprising ice dock employee began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, and convenience retailing was born!
The company's first convenience outlets were known as Tote'm stores since customers "toted" away their purchases, and some even sported genuine Alaskan totem poles in front. In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company's corporate name was changed from The Southland Corporation to 7-Eleven,