I have chosen Nando’s as my Fast Food outlet. It is a South African Fast Food Franchise that sells spicy chicken meals and many other sauces and spices. Nando’s is also sold internationally, but will always be known as South African. Nando’s is most recognized for it’s A-Grade chicken and it’s famous Peri-Peri sauces.
5 Most important strengths.
One of the most important strengths is that Nando’s was founded and made in South Africa and Nando’s has assured everyone that it will always be that way. All chicken and ingredients made in Nando’s meals in South Africa are totally from South Africa making Nando’s totally a South African brand.
Nando’s has famous and unique sauces that are put on most of their meals. This source is so popular that customers eat Nando’s food just for the sauce.
All of Nando’s chicken, sauces and spices are all make of natural ingredients and the chicken is of the highest A–grade quality. Nando’s have made it so that customers think that Nando’s is the most healthy fast food outlet. Nando’s also cater for Vegetarians, also trying to make customers think that Nando’s is a more healthy way of eating.
Nando’s also have great adverts. They are all funny and witty. Nando’s believe that customers are drawn to their outlets through there advertising. When customers think of great adverts, they think of Nando’s
Nando’s also put great emphasis on customer service. Staff is trained to make every contact with the customer count. They greet and welcome customers and also have entertainment available for customers when waiting for their food. Entertainment like magazines and television are provided.
Question: 2. Practice of marketing assignment.
Trends in a macro environment.
1. Technological.
Businesses are affected by technology through new machines or new products. Once a company gets these new machines or products, a companies