Prasom

* PEST AnalysisPoliticalPolitical decisions can affect Cadbury’s, these can be either advantages or disadvantages, if taxes increase, therefore consumers decrease and sales of stock decrease. However if taxes decrease the likelihood is consumers will buy more.The Government is very concerned about obesity. Heart problems are costing the NHS more each year * 17. PEST AnalysisEconomicalIf the minimum wage was brought down, this would mean more money for Cadbury’s but would also result in low sales from the consumers.The interest rates can have an affect on Cadbury’s. If the interest rates were high then Cadbury would not want to borrow as much money for expansion. * 18. PEST AnalysisSocialTrend in snacking – increase in people eating on the ‘go’ (Vending machines)Local residents with small businesses near Cadbury’s World would benefit from the money that is being brought in by visitors.More people are health conscious – will read ingredient content. * 19. PEST AnalysisTechnologicalBetter equipmentCost of machineryNew machineryMaintenance * 20. Market SegmentationDemographicAge Group – (3 years to 18 years) (18 years to 25 years) (25+ years)BehavioralOccasions- Diwali, RakhshaBandhan etc.PsychographicCadbury become a part of lifestyle. * 21. Marketing Strategy (4Ps)Product Cadbury dairy milk 5 – Star Perk Celebrations Temptations Éclairs GemsBubbalooBournvilleDairy milk silk Halls * 22. Marketing Strategy (4Ps)PriceDiscount-Discount offers in festive Sessions.Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit * 23. Marketing Strategy (4Ps)PlaceCadbury dairy milk is produced at the chocolate factory –Manufacturing facilities at: 1) Thane, 2) Induri (Pune), 3) Malanpur (Gwalior),4) Bangalore 5) Baddi (Himachal Pradesh) * 24. Marketing Strategy