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Preparing to Conduct Business Research Part 1 1

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Preparing to Conduct Business Research Part 1 1
Preparing to Conduct Business Research: Part 1
Jamie Richardson, Jacob Neighbours, Josh Smith, Laura Hale-Steingrebe, Lori Burnisky, JoAnn Armstrong & Matt Stinson
RES/351
January 26, 2015
Dr. Michele Burpeau-Di Gregorio

Preparing to Conduct Business Research: Part 1
Organizations are faced with making business decisions every day and not all are easy to resolve. Business research provides companies an opportunity to make knowledgeable decisions to remain competitive in the market place, attract and maintain talent in their workforce, as well as make a positive contribution to the organizations bottom line. The use of technology in todays’ business has proved to allow organizations to stay in better communications with their customers, remain with or ahead of their competition, and innovative in their respective fields. Those that have not been able to embrace and keep up with the vastly changing world of technology seemingly have struggled to exist. How do companies know what technology to implement? How does that technology meet the needs of the lines of business? What impact will the new technology have to the organizations bottom line? Once the organization has identified a problem, they must then determine what steps need to be taken to find a solution. Business research is an important step to understand the options for resolution, benefits and consequences of a solution and mitigate as much risk as possible.
Describe Issue
ABC Company is a public utility company with 10,000 employees and over 5 million customers. They have identified they are struggling to become more innovative as they are resource constrained and cannot keep up with the adoption of technology, nor the updates necessary on their existing systems. The technology companies are also pressuring them to upgrade their systems in order to continue to get support on their products. ABC Company also stands under constant pressure to reduce operational expenditures and



References: Cooper, D. R., & Schindler, P. S. (2014). Business research methods (12th ed.). Retrieved from The University of Phoenix eBook Collection database. Harkins, S. (2013, November 26). 10+ things you should know before buying Office 365. TechRepublic. Retrieved from http://www.techrepublic.com/blog/10-things/10-things-you-should-know-before-buying-office-365/ The Open Group. (2013). Retrieved from http://www.opengroup.org/cloud/cloud/cloud_for_business/why.htm

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