Preview

Pressing My Nose to the Glass in China

Good Essays
Open Document
Open Document
615 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Pressing My Nose to the Glass in China
On the Runway is a column in the New York Times that provides fashion-related news and commentary, from the latest runway shows and street trends to an inside look into the design process. Cathy Horyn, the fashion critic of The Times, leads the way.

OCTOBER 15, 2010,
Pressing My Nose to the Glass in China
By CATHY HORYN

For the past week I’ve been in Beijing, my first trip to China. Except for the city’s famous traffic jams, the city is nothing like I had expected. And what did I expect of this remarkable, sprawling, fast-changing city? Today — Friday in Beijing — I had lunch with Angelica Cheung, the editor in chief of Vogue China, at the China Grill on the 66th floor of the Park Hyatt, and since I arrived at the restaurant a few minutes early, I took a moment to press my nose to the windows. The sprawl of new buildings — skyscrapers, hotels, apartment blocks — is almost unfathomable and seemingly endless.

In front of me was the CCTV building, by Rem Koolhaas, with its twin cantilevered towers. A second building on the site caught fire during the New Year’s celebration and burned, leaving a charred hulk, and the area around the complex is still under construction. Still, the dazzling architecture reminds you that you’re looking at a new world. My eyes kept coming back to the Koolhaas building.
Over the past 10 years I’ve talked to American and European executives in the fashion and beauty businesses about China, and I certainly didn’t appreciate how dramatically things have changed in just the past few years. Of course, you see virtually every big-name brand represented here — from Burberry to Bugatti — and many of the fashion and jewelry companies now have several locations in Beijing alone. And despite prices that are roughly 40 percent higher than they would be for the same handbag or dress in Paris or New York, Chinese consumers are shopping.

The other morning I went to a couple of malls, including the upscale Shin Kong Place, which has

You May Also Find These Documents Helpful

  • Best Essays

    EGT1 Task 4 - China

    • 2785 Words
    • 80 Pages

    References: Brighter, Mr. Made In China.Com. 2011. http://cntruck.en.made-in-china.com/ (accessed December 12, 2011). China, Neso. Social Norms, Saving and Losing Face. October 4, 2010. http://www.nesochina.org/dutch-students/preparing-your-stay/social-norms (accessed December 11, 2011). Economy, Macau. "Macau 's Economy Grows 21.8 percent from January to September." Macau Hub Magazine on line. December 1, 2011. http://www.macauhub.com.mo/en/2011/12/01/macaus-economy-grows-21-8-pct-from-january-to-september/ (accessed December 11, 2011). Gao, Kane. "Public Relations and Strategic Communications." Illuminant A Source of Light. January 17, 2011. http://www.illuminantpartners.com/2011/01/17/color/ (accessed December 12, 2011). Intelligence, China Research. Research Report on China Truck Industry. April 12, 2011. http://marketinfoguide.com/2011/04/12/research-report-china-truck-industry-2011-2012/ (accessed December 12, 2011). King, Susan. "Facts About Chinese Business Attire." eHow Culture and Society. 1999. http://www.ehow.com/about_5040513_chinese-business-attire.html (accessed December 11, 2011). Lehman, Edward. "Media and Advertising." Lehman, Lee, & Xu. 1992. http://www.lehmanlaw.com/practices/media-and-advertising.html (accessed December 12, 2011). Ltd., Kwintessential. "Chinese Etiquette and Customs." Kwintessential. 2004. http://www.kwintessential.co.uk/resources/global-etiquette/china-country-profile.html (accessed December 13, 2011). Roberts, Kimberly. International Business Gift Giving Overview. 1998. http://www.cyborlink.com/besite/international_gift_giving.htm (accessed December 11, 2011).…

    • 2785 Words
    • 80 Pages
    Best Essays
  • Powerful Essays

    Karami, M., Siahpoush, M. and Olfati, O. 2013. ‘How Consumers Perceive the Products Made in China: A Case Study of Iran’s Apparel Market’. International Journal of China Marketing. 3(2): 118-135.…

    • 1673 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    assign

    • 508 Words
    • 3 Pages

    If a fashion designer wants to learn the newest trend in China of age group between 20 to…

    • 508 Words
    • 3 Pages
    Good Essays
  • Good Essays

    I stopped for a moment just to observe the people in the streets. Many of them were scurrying to get somewhere, talking on the phone, listening to music, and ignoring one another as if they were the only ones here. The men were all dressed in their suits and ties and the women’s high heeled shoes could be heard striking the ground very swiftly one after the other. The enormous skyscrapers tower over me and I can no longer feel the summer sun beating down on my skin. The architecture of each building is so eye-catching and differs from one another. Some appear to be made of all glass, others are more vintage looking, and some even have striking statues attached to the buildings. The streets seem more congested than the side walks. The continuous sounds of cars honking at one another pierce through my ears, and the bright yellow taxis are so overpowering to the eyes.…

    • 979 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    LVMH

    • 353 Words
    • 1 Page

    Louis Vuitton is positioned as a luxury brand with the steep prices and the glamorous prestige that appeals to wealthy Chinese and even the China’s middle class.…

    • 353 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Luxury goods in China

    • 1052 Words
    • 4 Pages

    But look beyond the lavish public banquets and a more complicated picture emerges—and not just because devious officials are now throwing their extravagant parties in private. It is true that some luxury-goods firms are grappling with slowing demand in China: imports of Swiss watches, for example, fell 24% year-on-year in the first quarter of 2013. But Andrew Keith of Lane Crawford, a high-end department store that first opened in Hong Kong in 1850, reports no slowdown at his stores there or in Beijing. Burberry, a British fashion brand, enjoyed sales growth in China of about 20% in the year to March. Sales of private jets in China are still soaring.…

    • 1052 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    It is a nuisance to stroll in the pedestrian street with a wide range of products and shops in Shenzhen, where is hot and crowded with a multitude of consumers. Most of them are industrious and earthy factory labors, working hard every day to finish their grueling tasks and saving every penny through every aspect of their lives. When shopping, budget will always come to be their priority--those products which are at low-cost but with good quality are appealing to them most. Shenzhen thereby is the perfect place for them to follow fashion at least cost.…

    • 1778 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Chinese Consumer

    • 2493 Words
    • 10 Pages

    Today China becomes one of the biggest economies all around the world. After the economy boom, there is many affluent people appear. A study conducted in China, revealed that this country consumes a quarter of world luxury consumer products. Therefore, it can be obviously said that China converts one of the largest consumer markets with growth of its population and economy. Because of this, today, many companies focus to enter this country’s markets. However, it is hard to join these markets as there are some political regulations and procedures. Beside these, of course the other problem is to need to understand china’s business environment and consumer behaviour. Chinese consumer’s behaviour is changing as other people in other countries. Inside the Mind of the Chinese Consumer, by William McEwen, Xiaoguang Fang, Chuanping Zhang and Richard Burkholder, clearly show Chinese people’s changing tastes and their wants. Furthermore, this article is valuable to comprehend the China consumer market environment, and it helps to recognise that there are certain common notions, which are misconceptions. This paper lifts summary of the article and analyses and evaluates the article’s finding.…

    • 2493 Words
    • 10 Pages
    Better Essays
  • Good Essays

    MAD ABOUT PLAID

    • 732 Words
    • 2 Pages

    Castlebridge,like many luxury fashion brand today is that business executives and bankers who know nothing about it or its merchandising often own, run, or sit on the boards.In order to get high profits,luxury brands start to aim at the middle market-a new broad socioeconomic demographic.They ramped up the design and production, which were easy-entrance products with which to hook customers. They rolled out hundreds of stores around the world in middle-market tourist destinations.By targeting the middle market, luxury brands have made themselves vulnerable.So brands need to look for other ways to make profits,and the most logical way is to cut production costs which means shifting offshore. The steps they are taking to rationalize the supply chain and shift more manufacturing to lower-cost regions, particularly China, will support margins in this range. But it may couse workers lose job, and the British economy was losing as many as 30 million working days annually to labor disputes. Castlebridge might lost its “Britishness” when it decided to go global and hired a savvy American CEO and foreign designer .Today, Castlebridge’s owners are from everywhere, and Britishness isn’t their priority; profits are. In a global marketplace, the company must figure out what it means to be British. It is not only a matter of geography, but also of high quality and a certain kind of design.The company now must re-discover, and…

    • 732 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    The information of this report is partly from print and online sources. Xiao Jun conducted a questionnaire survey of the American students in Henan University. Wu Han did an interview with some managers working in another clothing company as well.…

    • 4950 Words
    • 20 Pages
    Powerful Essays
  • Best Essays

    KPMG (2008) China 's Luxury Consumers: Moving up the Curve. [pdf] Hong Kong: KPMG. Available Murray, G. (1998) China: The Next Superpower. Dilemmas in Change and Continuity. Richmond…

    • 2055 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Experience China

    • 558 Words
    • 3 Pages

    1. The key elements in a standard marketing promotion process that are represented in the China national image film “People Chapter” that was shown in Times Square are the figure selection, the intended audiences, the concern over media cost and the scary as opposed to friendly image. In the figure selection, with each one appearing for less than a second, it was hard for viewers to recognize these personalities. When interviewed, the American audience responded that they were unacquainted with the people in the film except for the NBA all-star Yao Ming or the world-class pianist Lang Lang. Thus, from a Chinese standpoint, the message of the film might be that those great people are Chinese, yet for many Americans the message was not as clear since most of those names were unknown and not very memorable. And the film was also criticized for being designed to serve as a mark of national pride for domestic Chinese audiences as opposed to being made for international audiences with various tastes and cultural differences. And the concern over media cost of this film were expressed by many Chinese citizens. They thought the cost should be transparent to public. Finally, some American thought that the commercial was more scary than friendly, because of the commercial for being jittery over China’s growing global influence. In conclusion, there are a lot of critics about this China national image campaign in the United States. China’s image building is a long-term, ongoing project.…

    • 558 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Shanghai Tang

    • 3765 Words
    • 16 Pages

    In 2005, under new leadership and revised creative direction, Shanghai Tang expanded into several regional markets, with a particular focus on Asia. But was the company on track to become the first global Chinese luxury brand? Would David Tangís vision be realised?…

    • 3765 Words
    • 16 Pages
    Good Essays
  • Good Essays

    - The success of international fashion brands opens up new opportunities for international mass market and value led brands in clothing and footwear in China.…

    • 2081 Words
    • 10 Pages
    Good Essays
  • Good Essays

    BRICS Economy

    • 1090 Words
    • 3 Pages

    “How Half the World Shops: Apparel in Brazil, China, and India” (n.d.) . The McKinsey Quarterly. Retrieved November, 25, 2013, from http://www.mckinseyquarterly.com/article_print.aspx?L2=20&L3=73&ar=2075…

    • 1090 Words
    • 3 Pages
    Good Essays