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Prevailing Contemporary Themes in Hospitality

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Prevailing Contemporary Themes in Hospitality
PREVAILING CONTEMPORARY THEMES IN HOSPITALITY AND THE UPCOMING FOUR SEASONS HOTELS EXPANSION
BY FELIX L. H. MURILLO

Glion Online MBA

Abstract This paper identifies contemporary themes in the Hospitality Industry and why these are emerging or currently pursued. The themes selected are themes directly related with the expansion of hospitality businesses and in particular as they have an effect in the upcoming growth of Four Seasons Hotels. Although Four Seasons already pursues these contemporary themes, the current expansion situation speeds up the process and makes them critical.
The contemporary themes chosen have in common the term “distance”, whether this is chronological (generational differences) developmental (multidirectional career paths) or geographical (distributed teams). A more particular attention is placed on distributed teams vs. collocated teams within Four Seasons.
Introduction: Reasons to Undertake the Study
Four Seasons is entering a new era of accelerated growth, still remaining fully committed to its business model. In the current economical environment, the interest rates in North America and Europe are at an all time low. There are also many positive macro trends – including growth in world travel and trade, demand for luxury goods, and emerging market consumer demand –. These circumstances are coming together and pushing luxury business development in general and for Four Seasons in particular. In this environment the study of contemporary themes that will help support growth becomes critical to the success in the long term. The specific themes found to be relevant to this growing success are: Generational differences in work values, multidirectional career paths and collaboration in distributed teams (a further emphasis is made on this last theme).
Chronological distance: Generational differences
A group of individuals that were born in the same defined period of years have been exposed to similar societal and historical



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