Primark Essay
Introduction – Primark.
In June 1969, the first Penneys store opened in Mary Street, Dublin. Within a year, four more stores were added – all in the Greater Dublin area.
By 1973, the number of stores had reached 18 in Ireland and Primark began trading in Great Britain with four out-of-town stores. The following year saw the opening of the first UK High Street stores in Derby and Bristol
In May 2006, Primark opened its first store in Spain – in Plenilunio (Madrid), followed by a second store in Murcia in September 2006.
Primark Stores Limited is a clothes and linens retailer inthe UK and Euorpe with over 232 branches.
Number of Stores Trading at 10th December 2011
Ireland - 38
Spain - 22
UK - 156
The Netherlands - 3
Portugal - 5
Germany - 7 …show more content…
It now operates from 5.4 million sq ft of selling space which gives itthe advantage of providing more goods and services.
Technological Factors
In Primark's bid for world class, cutting edge management of its ethical auditingprogramme, it has signed a deal with BSI Management Systems for theprovision of Entropy Software.
The investment in Entropy Software is a key part of Primark's ethical tradestrategy, allowing all supplier audits, non-conformances and remedial actions tobe managed through the Entropy Software platform, with much greater globalvisibility and management control
Power of the Supplier
Primark does not rely on one big supplier rather they have number of smaller ones. And so here the bargaining power of suppliers is ‘LOW’ with Primark.
Power of the Buyer
Degree of Buyers power is ‘HIGH’, as there are multi players in themarket and now customer are more sensitive towards the price so theyvisit every shop and then make decision and the switching cost is alsonot too high.
Competitive
In June 1969, the first Penneys store opened in Mary Street, Dublin. Within a year, four more stores were added – all in the Greater Dublin area.
By 1973, the number of stores had reached 18 in Ireland and Primark began trading in Great Britain with four out-of-town stores. The following year saw the opening of the first UK High Street stores in Derby and Bristol
In May 2006, Primark opened its first store in Spain – in Plenilunio (Madrid), followed by a second store in Murcia in September 2006.
Primark Stores Limited is a clothes and linens retailer inthe UK and Euorpe with over 232 branches.
Number of Stores Trading at 10th December 2011
Ireland - 38
Spain - 22
UK - 156
The Netherlands - 3
Portugal - 5
Germany - 7 …show more content…
It now operates from 5.4 million sq ft of selling space which gives itthe advantage of providing more goods and services.
Technological Factors
In Primark's bid for world class, cutting edge management of its ethical auditingprogramme, it has signed a deal with BSI Management Systems for theprovision of Entropy Software.
The investment in Entropy Software is a key part of Primark's ethical tradestrategy, allowing all supplier audits, non-conformances and remedial actions tobe managed through the Entropy Software platform, with much greater globalvisibility and management control
Power of the Supplier
Primark does not rely on one big supplier rather they have number of smaller ones. And so here the bargaining power of suppliers is ‘LOW’ with Primark.
Power of the Buyer
Degree of Buyers power is ‘HIGH’, as there are multi players in themarket and now customer are more sensitive towards the price so theyvisit every shop and then make decision and the switching cost is alsonot too high.
Competitive