Principle of Management

1. _____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.
|a. |Secondary marketing |
|b. |Interactive marketing |
|c. |Business marketing |
|d. |High-level marketing |

2. Since GE began accepting bids via the Internet, the length of the bidding process in GE's lighting division has been reduced from 21 days to 10. Since requesting the bids is easier, purchasing agents approach more potential vendors. The ability to locate more vendors has lowered the cost of goods by 5 to 15 percent. GE's experience illustrates:
|a. |how using the Internet decreases competition |
|b. |how business marketing is becoming global |
|c. |how business marketing is using the Internet to become more efficient |
|d. |how the use of the Internet has influenced consumer markets to become larger and more powerful than business markets |
|e. |how the Internet increases efficiency in data exchange |

3. _____ is a measure of a Web site’s effectiveness and is calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit.
|a. |Effective reach |
|b. |Effective frequency