The traditional mass media had a confined sphere in countries where it initially grew, functioning strictly in line with the values, norms, traditions and basic requirements of the local populace. But, the inventions of new technologies like satellite communication, cable television and internet has helped it across national boundaries and addresses the worldwide audience. These boosting inventions have, in fact made the world a global village by transforming media into an international entity. We are living in an era which has frequently been characterized as ‘the age of communication revolution’ a cycle of profound and accelerating social and cultural change often attributed to the impact of new media technologies. This communication revolution is, in fact a succession of three overlapping technological stages that have taken place during the last 150 years (Zia, 2003, p.1). Encyclopedia Britannica (1986) describes cable television that generally, a system that distributes television signals by means of coaxial or fibre optic cables. The term also includes systems that distribute signals solely via satellite. Cable television system originated in United States in the early 1950s and was designated to improve reception of commercial network broadcasts in remote and hilly areas.
World History of Cable Television:
John walson, an appliance storeowner in a small town of Mahanoy, had difficulty selling television sets to local residents because reception in the areas was poor. The problem seemed to be the location of the town in a valley and nearly 90 air miles from the Philadelphia television transmitters. Naturally, signals could not pass through mountains and clear reception was virtually impossible except on the ridges outside of town. It was frustrating for those who had just purchased an expensive set but not receiving clear transmission. Reasons for poor reception were well-understood. For one thing, the early transmitters