Problems Faced by Google in China

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INTERNAL ASSIGNMENT

Name of the candidate: ISHA

Enrollment no. : 01215903911

Course: MBA-I

Batch: 2011-13

Subject: BUSINESS LEGAL ENVIRONMENT

Subject code: MS-113

Topic of assignment: problem faced by Google in china

Subject Teacher’s name: Mrs. Meenakshi singh

Abstract

US based Google the leading Internet search engine company in the world started providing its services in China in 2000. Though Google soon became the leading search engine in the Chinese market, it started losing its market share in couple of years.
In China, the Internet content was heavily censored by the government and users searching on Google's site experienced inordinate delays. By 2005, Chinese search engine company Baidu emerged as the leading internet search company in China. To compete with Baidu, Google decided to launch a Chinese website - www.google.cn and agreed to censor its content.

Table of content

|S.no |content |Pg no |
| | | |
|1. |Introduction | |
|2 |Problem faced by Google in china | |
|3 |Legal and business environment of china | |
|4 |Impact of government regulation on Google in china | |
|5 |Conclusion

References: • http://www.duke.edu/web/kenanethics/CaseStudies/GoogleInChina.pdf • http://en.wikipedia.org/wiki/Google_China • http://www.catholic.org/international/international_story.php?id=35969 • www.icmrindia.org/casestudies/catalogue/.../BENV001.htm