Problems on the Supermarket Area
1. INTRODUCTION
One of the main reasons research into customer complaints is important is because of competition (Van Horne & Wachowicz, 2000). All Hypermarkets become highly competitive in terms of winning the customers. Hypermarkets which do not get feedback from their customers about their service run the risk of losing them. In addition, if the Hypermarket does not look into this area seriously, the Hypermarket will not have the knowledge to make the necessary changes to their service. To maintain the good reputation for the Hypermarket and the deals between the supplier and the Hypermarket, there is a need to investigate and solve the issue of peculiar taste in frozen lambs sold in the Hypermarket in order to prevent such situation from happening again. Hence, this report will firstly describe the issue that occurs in the Hypermarket, which is the frozen lamb produce peculiar taste after cooking. Then, the report will discuss four possible problems that lead to the situation which are failure to follow the criteria given for every product delivered, low quality product, improper checking when receiving the product and poor management of the stock storage. Besides discussing about the possible problems this report also will provide three solutions and recommendations to prevent this situation from occuring again which are discussion, send staffs for training and courses in handling the stock and service the stock storage.
2.0 STATEMENT OF PROBLEM
In the third week of September, 2011, the Hypermarket has received more than five customers’ complaints regarding the frozen lamb sold in the Hypermarket. Most of the frozen lamb produced peculiar taste after being cooked. As a result, the customers who bought the frozen lamb and ate them complained that they suffered stomach ache and diarrhea. Looking at these complaints, the Hypermarket feels that this issue should be looked at seriously; as it might cause negative consequences to the
One of the main reasons research into customer complaints is important is because of competition (Van Horne & Wachowicz, 2000). All Hypermarkets become highly competitive in terms of winning the customers. Hypermarkets which do not get feedback from their customers about their service run the risk of losing them. In addition, if the Hypermarket does not look into this area seriously, the Hypermarket will not have the knowledge to make the necessary changes to their service. To maintain the good reputation for the Hypermarket and the deals between the supplier and the Hypermarket, there is a need to investigate and solve the issue of peculiar taste in frozen lambs sold in the Hypermarket in order to prevent such situation from happening again. Hence, this report will firstly describe the issue that occurs in the Hypermarket, which is the frozen lamb produce peculiar taste after cooking. Then, the report will discuss four possible problems that lead to the situation which are failure to follow the criteria given for every product delivered, low quality product, improper checking when receiving the product and poor management of the stock storage. Besides discussing about the possible problems this report also will provide three solutions and recommendations to prevent this situation from occuring again which are discussion, send staffs for training and courses in handling the stock and service the stock storage.
2.0 STATEMENT OF PROBLEM
In the third week of September, 2011, the Hypermarket has received more than five customers’ complaints regarding the frozen lamb sold in the Hypermarket. Most of the frozen lamb produced peculiar taste after being cooked. As a result, the customers who bought the frozen lamb and ate them complained that they suffered stomach ache and diarrhea. Looking at these complaints, the Hypermarket feels that this issue should be looked at seriously; as it might cause negative consequences to the