Procter and Gamble's Tide
Chapter 1 : Procter and Gamble’s Tide
Analyzing the status, strategies and resources of businesses and their products or services is very essential as it allows operators to determine how they will progress in the years to come. This also enables them to identify their strengths and how they will optimize them. On the other hand, business analysis also makes operators realize their weak points, allowing them to address them immediately with effective strategic actions. Conducting a business analysis also helps organizations to prepare for their future development and growth. Considering that competition in the business field is continuously growing, implementing efficient strategies through business analysis is indeed significant for all operators in any industry.
Product Overview
Procter and Gamble 's Tide is among the most popular and widely patronized detergents in the world. P&G takes pride in pronouncing that the product is its flagship brand (Decker, 1998). Since its launching in 1946, the world 's first synthetic detergent established its market supremacy. With its wide array of products offered such as Tide Liquid, Tide Powder, Tide with Febreze Freshness, Tide Coldwater, Tide with touch of Downy, Tide with Bleach, Tide with Bleach Alternative, Tide HE (High Efficiency), Tide Kick, Tide Stainbrush, Tide Buzz, and others, it continued its stability in the market and its fifty years of commitment in helping families in their laundry needs (Tide Fabric Care Network, 2006).
Reason(s) for Marketing Strategy
Today 's market is characterized by highly competitive organizations which are all vying for consumer 's loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth.
Along with the changing business world,
Analyzing the status, strategies and resources of businesses and their products or services is very essential as it allows operators to determine how they will progress in the years to come. This also enables them to identify their strengths and how they will optimize them. On the other hand, business analysis also makes operators realize their weak points, allowing them to address them immediately with effective strategic actions. Conducting a business analysis also helps organizations to prepare for their future development and growth. Considering that competition in the business field is continuously growing, implementing efficient strategies through business analysis is indeed significant for all operators in any industry.
Product Overview
Procter and Gamble 's Tide is among the most popular and widely patronized detergents in the world. P&G takes pride in pronouncing that the product is its flagship brand (Decker, 1998). Since its launching in 1946, the world 's first synthetic detergent established its market supremacy. With its wide array of products offered such as Tide Liquid, Tide Powder, Tide with Febreze Freshness, Tide Coldwater, Tide with touch of Downy, Tide with Bleach, Tide with Bleach Alternative, Tide HE (High Efficiency), Tide Kick, Tide Stainbrush, Tide Buzz, and others, it continued its stability in the market and its fifty years of commitment in helping families in their laundry needs (Tide Fabric Care Network, 2006).
Reason(s) for Marketing Strategy
Today 's market is characterized by highly competitive organizations which are all vying for consumer 's loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth.
Along with the changing business world,
References: ----. (1997, January 27). Stain, stain, go away. Chemical Market Reporter, 4 (251), 3. Barr, T., Frame, D., Gilmour, D., Hawfield, H. & Wiredu, K. (8 October, 1997) Bartlett A.C. & Ghosal, S. (1998). Managing Across Borders - The Transnational Solution Bowers, M.R., Martin, C.L. & Luker, A. (1990). Trading places: Employees as Customers, Customers as Employees Chatterjee P. (11, March 2004). Swimming with the Tide. The Hindu Business Internet Edition Decker C. (1998) Winning with the P&G 99: 99 principles and practices of Procter and Gamble 's Success Elliot, S. (1996, February 1996).The Media Business: Advertising; Consistency Is Not A Hobgoblin For the Minds Behind Tide 's Miracle Himelstein L. & Galuska, (27, September 1999). P&G gives birth to a web baby, Business Week Online Larkin P. (30, October, 1996). P&G New Web site brings women online. Lovelock, C. H. & Young, R. F. (1979). Look to Consumers to Increase Productivity Lowenstein, M.W. (1997). The Customer Loyalty Pyramid. Westport, CT: Quorum Books. McAndrews, J. & Roberds, W. (8 October, 2001). A General Equilibrium Analysis of Check Float Mogelonsky, M. (July, 1996).Checkout Line: Dirty Laundry. American Demographics, 8. Reichheld, F. F. & Sasser, W. E, Jr. (1990). Zero Defections: Quality Comes to Services Tide/Ariel: brand profile (2006). Retrieved February 2, 2006 from http://www.mind-advertising.com/us/tide_us.htm Tide Fabric Care Network (2006). Tide Overview. Retrieved February 2, 2006 from