Profitable Shift to Green Energy
A Review of the Article:
Introduction
Energy efficiency and renewable energy are two elements of sustainable energy. With more awareness from consumer goods companies and retailers, sustainable energy projects like greening energy supplies have also increased rapidly. From the Fast-Moving Consumer Goods (FMCG) sector company like Coca-Cola, PepsiCo, P&G and Unilever have set up their sustainability goals and announce their moves towards Green Energy. Meanwhile from retailers sector Wal-Mart, IKEA, Tesco & Nestle have also taken the same step. The examples brought out in the article have clearly illustrates how going green can benefit not only the world as
a whole, but also the companies taking part in the initiatives. Figure 1 illustrates sustainable goals of consumer goods companies and retailers.
With the right strategy, a company could save up energy consumption and in the end reduce production cost and gain profits with a little adjustment in their work practice. The example set by Interface lead by Ray Anderson, CEO of the company has had tremendous impact on the greening of energy. The move was not favorable by his colleagues in the first place, but it turned out to be very profitable that other companies follow. A saving of $400 million a year would certainly open one eyes on how going green is really a profitable shift. In general, the article focuses on going green through cost saving from energy consumption. It does not include green energy in the form of natural anaerobic digestion, geothermal power, wind power, solar energy, green electricity and biomass power to name a few. In Malaysia, for example more companies are getting involved in the production of biodiesel and recycle oil. As mentioned in The Star dated 17 Feb 2013, in conjunction to the launching of B10 biodiesel program the week before, biodiesel is another industry that could help boost the country economy. The biofuel option is also seen as a safety net project for the
Introduction
Energy efficiency and renewable energy are two elements of sustainable energy. With more awareness from consumer goods companies and retailers, sustainable energy projects like greening energy supplies have also increased rapidly. From the Fast-Moving Consumer Goods (FMCG) sector company like Coca-Cola, PepsiCo, P&G and Unilever have set up their sustainability goals and announce their moves towards Green Energy. Meanwhile from retailers sector Wal-Mart, IKEA, Tesco & Nestle have also taken the same step. The examples brought out in the article have clearly illustrates how going green can benefit not only the world as
a whole, but also the companies taking part in the initiatives. Figure 1 illustrates sustainable goals of consumer goods companies and retailers.
With the right strategy, a company could save up energy consumption and in the end reduce production cost and gain profits with a little adjustment in their work practice. The example set by Interface lead by Ray Anderson, CEO of the company has had tremendous impact on the greening of energy. The move was not favorable by his colleagues in the first place, but it turned out to be very profitable that other companies follow. A saving of $400 million a year would certainly open one eyes on how going green is really a profitable shift. In general, the article focuses on going green through cost saving from energy consumption. It does not include green energy in the form of natural anaerobic digestion, geothermal power, wind power, solar energy, green electricity and biomass power to name a few. In Malaysia, for example more companies are getting involved in the production of biodiesel and recycle oil. As mentioned in The Star dated 17 Feb 2013, in conjunction to the launching of B10 biodiesel program the week before, biodiesel is another industry that could help boost the country economy. The biofuel option is also seen as a safety net project for the