Green consumerism’s framework includes social, cultural and economic factors which involves two of the sustainable development pillars, social and economic. To make green consumerism success, a consumer are advised to practice the triple bottom line, which are economically viable, environmentally sound, and socially responsible. Green consumerism will generates both private and public benefits as it reduces total pollution and improves the ambient environmental quality.
A report showed that 20% of the population in the world uses 80% of the resources. This indirectly warn us to the urgency in conserving and preserving the limited resources to prevent extinctions because humans’ attitudes are the one killing the environment. The elements that affect environmentally responsible consumerism are human’s lifestyle, identity, ideology, choice, moral, business ethics, stakeholder’s responsibility, quality of life, and health issues. By anyhow, people’s knowledge about the environmental consequences of consumer behaviour, as well as their willingness to reduce these environmental impacts are still under investigation.
The Organic Consumers Association (OCA) in the US has become an example of consulting hundreds of thousands of consumers to buy only organic food rather than buying polyvinyl chloride
(PVC) products from retailers like Wal-Mart. If consumers come together and decide to buy only organic products, directly they can benefits to have an improved ambient environmental quality besides enjoying private benefits from the consumption of the organic food.
Factors that influencing consumer choice in respect of energy use are categorised to consumer choice, needs, values and attitudes,