Project

Garnier (French pronunciation: [ɡaʁnje]) is a mass market cosmetics brand of L'Oréal that produces hair care and skin care products. The company started as Laboratoires Garnier in 1904, and was acquired by L'Oréal in the 1970s.[1] Current product lines include Fructis shampoos and conditioners, and Nutrisse hair color.[2] Garnier is sold in numerous countries wordwide, with specific product lines targeted for different skin types and cultures.[3][4] In 2011, Garnier partnered with TerraCycle to promote upcycling of product containers and the introduction of biodegradable products.
AGENDA
Garnier is a division of L'Oreal that produces hair care products, including the Fructis line, and skin care products under the name, Nutritioniste, that are sold around the world. L’Oreal entered in India in 1992 with its Garnier Ultra Doux range of shampoos. Garnier accounts for almost 90%of the company’s turnover in India. Having entered the country in 1992, the company revolutionised its tactics by rolling out Garnier Colour Naturals, a low-cost hair dye developed specifically for the Asian nation.

Sales promotion

Viral Marketing Policy
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Contest
Introduced the aspect of five time’s stronger hair and the firm had a braid competition whereby consumers could register on a site and create a knot on the Fructis braid, as part of their entry into the contest. Endorsement By Bollywood Stars
 Company has chosen a prominent and internationally famous Bollywood face Kareena Kapoor to give hair care tips to the customers.
 Kareena Kapoor has been chosen for Garnier endorsement because of her popularity and her confidence and to make it more reachable to the youths of India.
 Demographic Segmentation
 Gender
Men- Garnier MEN
conditioners,